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~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
~subject:"USA"
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Konsumentenverhalten
USA
Consumer behaviour
122
Brand management
103
Markenführung
103
Relationship marketing
98
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
31
Social web
31
Dienstleistungsqualität
29
Service quality
29
Marketing
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
United States
15
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Advertising effects
13
B-to-B-Marketing
13
Business-to-business marketing
13
Confidence
13
Vertrauen
13
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Undetermined
86
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Article
131
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3
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Article in journal
134
Aufsatz in Zeitschrift
134
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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English
134
Author
All
Phau, Ian
6
Bang, Nguyen
3
Leckie, Civilai
3
Arli, Denni
2
Brennan, Ross
2
Casidy, Riza
2
Harker, Michael
2
Hollebeek, Linda D.
2
Kumar, Prashant
2
Kumar, Vikas
2
Merrilees, Bill
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shimul, Anwar Sadat
2
Zameer, Hashim
2
Abdeen, Afra
1
Adam, Stewart
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Ali, Qadir
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ashill, Nickolas Jeremy
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bharti, Kumkum
1
Bjelic, Marija
1
Bordonaba-Juste, Victoria
1
Borzekowski, Dina
1
Brem, Alexander
1
Butcher, Luke
1
Caemmerer, Barbara
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
935
Working paper / National Bureau of Economic Research, Inc.
832
Journal of retailing and consumer services
788
Journal of business ethics : JOBE
417
International journal of hospitality management
373
The journal of brand management : an international journal
320
The journal of product & brand management
319
European journal of operational research : EJOR
283
The review of financial studies
260
The journal of finance : the journal of the American Finance Association
242
Harvard business review : HBR
231
SpringerLink / Bücher
227
International journal of production research
219
International journal of production economics
216
Psychology & marketing
209
NBER working paper series
204
Industrial marketing management : the international journal for industrial and high-tech firms
200
Management science : journal of the Institute for Operations Research and the Management Sciences
199
Discussion paper / Centre for Economic Policy Research
189
Journal of financial economics
183
Asia Pacific journal of marketing and logistics
181
Academy of Management journal : AMJ
179
The journal of services marketing
179
Journal of marketing
174
European journal of marketing : EJM
172
Journal of the Academy of Marketing Science
167
Journal of banking & finance
161
Journal of financial and quantitative analysis : JFQA
153
Journal of travel and tourism marketing
150
Journal of marketing communications
145
International journal of contemporary hospitality management
143
Business horizons
139
Technological forecasting & social change : an international journal
139
Strategic management journal
138
Journal of hospitality marketing & management
135
International journal of consumer studies
134
Journal of marketing management : MM
133
Journal of retailing
130
Harvard-Business-Manager : das Wissen der Besten
126
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ECONIS (ZBW)
134
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1
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10
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134
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date (oldest first)
1
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
Green innovation and environmental awareness driven green purchase intentions
Zameer, Hashim
;
Yasmeen, Humaira
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
6
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
7
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
8
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
10
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
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