//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Relationship marketing
Consumer behaviour
122
Konsumentenverhalten
122
Brand management
103
Markenführung
103
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
31
Social web
31
Dienstleistungsqualität
29
Service quality
29
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Advertising effects
13
B-to-B-Marketing
13
Business-to-business marketing
13
Confidence
13
Vertrauen
13
more ...
less ...
Online availability
All
Undetermined
71
Free
1
Type of publication
All
Article
117
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
120
Aufsatz in Zeitschrift
120
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Language
All
English
120
Author
All
Leckie, Civilai
3
Amenuvor, Fortune Edem
2
Bang, Nguyen
2
Casidy, Riza
2
Harker, Michael
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
Mysen, Tore
2
Simkin, Lyndon
2
Singh, Ramendra
2
Svensson, Göran
2
Abratt, Russell
1
Agarwal, Sharad
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Akroush, Mamoun
1
Al-Mohammad, Samer
1
Albaum, Gerald S.
1
Amyx, Douglas
1
Ardley, Barry
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bapat, Dhananjay
1
Basilisco, Richard
1
Bharti, Kumkum
1
Bhuian, Shahid N.
1
Billström, Anders
1
Bjelic, Marija
1
Boateng, Henry
1
Boukis, Achilleas
1
Bove, Liliana L.
1
Brem, Alexander
1
Brennan, Ross
1
Briggs, Maxwell
1
Brito, Eliane Pereira Zamith
1
Bu, Yi
1
Caemmerer, Barbara
1
Cambra-Fierro, Jesus
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
700
Journal of retailing and consumer services
585
Industrial marketing management : the international journal for industrial and high-tech firms
473
SpringerLink / Bücher
423
International journal of hospitality management
281
The journal of services marketing
226
The journal of business & industrial marketing
215
The service industries journal
185
Journal of the Academy of Marketing Science
183
Journal of strategic marketing
177
Journal of marketing
151
Gabler Edition Wissenschaft
144
International journal of electronic customer relationship management : IJECRM
141
International journal of contemporary hospitality management
128
European journal of marketing : EJM
124
The journal of product & brand management
119
Journal of service research : JSR
118
Journal of travel and tourism marketing
118
Asia Pacific journal of marketing and logistics
115
Journal of hospitality marketing & management
115
Springer eBook Collection / Business and Economics
114
Tourism management : research, policies, practice
113
Journal of marketing management : MM
111
Journal of service management
111
Europäische Hochschulschriften / 5
108
Journal of retailing
106
Cogent business & management
105
The journal of brand management : an international journal
104
Psychology & marketing
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Springer eBook Collection
96
Services marketing quarterly
91
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
Journal of business-to-business marketing
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
The international journal of bank marketing : IJBM
85
Business horizons
84
Service business
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
more ...
less ...
Source
All
ECONIS (ZBW)
120
Showing
1
-
10
of
120
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
Saved in:
6
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
7
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
8
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
9
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
10
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->