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~isPartOf:"Marketing intelligence & planning"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Subject
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Relationship marketing
Unternehmenserfolg
Consumer behaviour
144
Konsumentenverhalten
144
Brand management
111
Markenführung
111
Beziehungsmarketing
105
Marketing management
88
Marketingmanagement
88
Brand image
75
Markenimage
75
Internet marketing
45
Online-Marketing
44
Brand
42
Markenartikel
42
Social Web
38
Social web
38
Dienstleistungsqualität
31
Service quality
31
Marketing
30
Corporate Social Responsibility
28
Corporate social responsibility
28
Customer satisfaction
23
Kundenzufriedenheit
23
Lieferantenmanagement
21
Supplier relationship management
21
Advertising effects
19
KMU
19
SME
19
Werbewirkung
19
Customer integration
18
Einzelhandel
18
Kundenintegration
18
Retail trade
18
Firm performance
16
E-commerce
15
USA
15
United States
15
Bibliometrics
14
Bibliometrie
14
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79
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1
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Article
119
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Article in journal
119
Aufsatz in Zeitschrift
119
Case study
1
Fallstudie
1
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English
119
Author
All
Leckie, Civilai
3
Amenuvor, Fortune Edem
2
Bala, Pradip Kumar
2
Bang, Nguyen
2
Behera, Rajat Kumar
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
Mysen, Tore
2
Oliveira, Marta Olivia Rovedder de
2
Rana, Nripendra P.
2
Singh, Ramendra
2
Svensson, Göran
2
Abratt, Russell
1
Abu Farha, Allam
1
Agarwal, Sharad
1
Agbemabiese, George Cudjoe
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Akroush, Mamoun
1
Al-Kwifi, Osama Sam
1
Al-Mohammad, Samer
1
Albaum, Gerald S.
1
Algharabat, Raed Salah
1
Alharthi Rami Hashem E
1
Amyx, Douglas
1
Anning-Dorson, Thomas
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bapat, Dhananjay
1
Barari, Mojtaba
1
Basilisco, Richard
1
Bharti, Kumkum
1
Bhuian, Shahid N.
1
Billström, Anders
1
Bjelic, Marija
1
Boateng, Henry
1
Boukis, Achilleas
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
1,064
Journal of retailing and consumer services
593
Industrial marketing management : the international journal for industrial and high-tech firms
584
SpringerLink / Bücher
426
International journal of hospitality management
421
Cogent business & management
372
Strategic management journal
331
The journal of business & industrial marketing
251
The journal of services marketing
228
Journal of business ethics : JOBE
226
The service industries journal
217
International journal of production economics
210
Journal of strategic marketing
204
Journal of the Academy of Marketing Science
200
Management decision : MD
183
International journal of contemporary hospitality management
182
Technological forecasting & social change : an international journal
167
Tourism management : research, policies, practice
163
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
162
International journal of electronic customer relationship management : IJECRM
143
The international journal of human resource management
142
Gabler Edition Wissenschaft
141
Journal of marketing
141
Management science : journal of the Institute for Operations Research and the Management Sciences
139
Corporate social responsibility and environmental management
136
International journal of innovation management
136
European management journal
129
Journal of hospitality marketing & management
128
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
International entrepreneurship and management journal
122
Journal of risk and financial management : JRFM
122
Finance research letters
121
Journal of service research : JSR
121
Journal of travel and tourism marketing
121
International business review : the official journal of the European International Business Academy
119
Journal of business economics and management
117
Asia Pacific journal of marketing and logistics
116
The journal of product & brand management
116
Technology analysis & strategic management
115
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ECONIS (ZBW)
119
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1
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119
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1
Diners' loyalty towards luxury restaurants : the moderating role of product
knowledge
Peng, Norman
;
Chen, Annie Huiling
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011326048
Saved in:
2
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
4
Customer relationship
management
: the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
Saved in:
5
The effect of customer orientation on frontline employees job outcomes in a new public
management
context
Rod, Michel
;
Ashill, Nicholas J.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 600-624
Persistent link: https://www.econbiz.de/10008651751
Saved in:
6
The adoption of techno-relationship innovations : a framework for electronic customer relationship
management
Sophonthummapharn, Kittipong
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 380-412
Persistent link: https://www.econbiz.de/10009526361
Saved in:
7
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
8
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
9
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
10
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
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