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Beziehungsmarketing
105
Relationship marketing
105
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
27
Markenführung
27
Dienstleistungsqualität
22
Service quality
22
Internet marketing
21
Online-Marketing
21
Customer satisfaction
20
Kundenzufriedenheit
20
Social Web
20
Social web
20
Brand
18
Markenartikel
18
Brand image
17
Markenimage
17
Customer integration
14
Kundenintegration
14
Einzelhandel
13
Retail trade
13
Customer engagement
10
Lieferantenmanagement
9
Online retailing
9
Online-Handel
9
Supplier relationship management
9
Brand loyalty
8
Marketing management
8
Marketingmanagement
8
Confidence
7
E-commerce
7
Vertrauen
7
Beschwerdemanagement
6
Complaint management
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer value
6
Electronic Commerce
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Leckie, Civilai
3
Amenuvor, Fortune Edem
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Bala, Pradip Kumar
2
Bang, Nguyen
2
Behera, Rajat Kumar
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
Mysen, Tore
2
Rana, Nripendra P.
2
Singh, Ramendra
2
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2
Abratt, Russell
1
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1
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1
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1
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1
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1
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Amyx, Douglas
1
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Athanasopoulou, Pinelopi
1
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Marketing intelligence & planning
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
105
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11
Logistics service failures and recovery strategies : is the response time or the discount amount more important?
Gurler, Hasan Emin
;
Erturgut, Ramazan
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1299-1329
Persistent link: https://www.econbiz.de/10015056988
Saved in:
12
Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers
Chen, Yini
;
Chi, Ting
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10015056858
Saved in:
13
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
14
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
15
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
16
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
17
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
18
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
19
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
20
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
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