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~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Customer integration"
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Customer integration
20
Kundenintegration
20
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
7
Customer engagement
7
Internet marketing
7
Markenführung
7
Online-Marketing
7
Social Web
7
Social web
7
Brand image
4
Dienstleistungsqualität
4
Markenimage
4
Service quality
4
Brand
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Artificial intelligence
2
Betriebliche Wertschöpfung
2
Brand co-creation
2
Brand meaning
2
Co-creation
2
Customer satisfaction
2
Customer value
2
Einzelhandel
2
Facebook
2
Kundenwert
2
Kundenzufriedenheit
2
Künstliche Intelligenz
2
Luxury goods
2
Luxusgüter
2
Retail trade
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Social media
2
Value creation
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Bala, Pradip Kumar
2
Behera, Rajat Kumar
2
Rana, Nripendra P.
2
Agrawal, Rajat
1
Algharabat, Raed Salah
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bharti, Kumkum
1
Brito, Eliane Pereira Zamith
1
Cambra-Fierro, Jesus
1
Chang, Kirk
1
Filieri, Raffaele
1
France, Cassandra
1
Ganesan, Muruganantham
1
Grace, Debra
1
Hollebeek, Linda D.
1
Irani, Zahir
1
Jain, Sheetal
1
Ji, Chunli
1
Jin, Seung-A Annie
1
Johnson, Lester W.
1
Jones, Richard Gyrd
1
Kumar, B. Dinesh
1
Kumar, Kumod
1
Le Quynh Hoa
1
Leckie, Civilai
1
Li, Kefang
1
Lloyd, Stephen
1
Luu Trong Tuan
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Lyu, Bei
1
Melero-Polo, Iguacel
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Merrilees, Bill
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Miller, Dale
1
Mishra, Sita
1
Nyadzayo, Munyaradzi
1
Pham Ngoc Thuy
1
Phan Tan Luc
1
Rosenthal, Benjamin
1
Saxena, Garima
1
Shao, Wei
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Marketing intelligence & planning
Journal of business research : JBR
156
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
International journal of hospitality management
33
Journal of strategic marketing
31
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of technology marketing : IJTMkt
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology management : IJTM
21
Journal of marketing
21
The journal of brand management : an international journal
21
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
European management journal
17
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
International journal of product development : IJPD
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Revolutionizing innovation : users, communities, and open innovation
16
European journal of marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
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ECONIS (ZBW)
20
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1
Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
Saved in:
2
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
3
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
4
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
Zhang, Jiemei
;
Tang, Bingxin
;
Lyu, Bei
;
Song, Zhaoran
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 771-789
Persistent link: https://www.econbiz.de/10015056906
Saved in:
5
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
6
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
7
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
8
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
9
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
10
Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?
Cambra-Fierro, Jesus
;
Melero-Polo, Iguacel
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 277-295
Persistent link: https://www.econbiz.de/10011700853
Saved in:
1
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