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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Preismanagement"
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Search: subject_exact:"Sales promotion"
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Preismanagement
Sales promotion
37
Verkaufsförderung
36
Consumer behaviour
24
Konsumentenverhalten
24
Pricing strategy
8
Rabatt
6
Rebate
6
Advertising effects
5
Einzelhandel
5
Retail trade
5
Werbewirkung
5
Selling
4
Verkauf
4
Advertising
3
Customer satisfaction
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Low-cost strategy
3
Loyalty program
3
Niedrigpreisstrategie
3
USA
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United States
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Beziehungsmarketing
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Brand image
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Brand management
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Decision under uncertainty
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Einzelhandelspreis
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Emotion
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Entscheidung unter Unsicherheit
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Experiment
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Frauen
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Ladengestaltung
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Markenführung
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Preisdifferenzierung
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Price discrimination
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Price promotion
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English
8
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Aspara, Jaakko
1
Barone, Michael J.
1
Choi, Sungchul
1
Heiman, Amir
1
Heravi, Saeed M.
1
Isojärvi, Jyrki
1
Jiang, Yushi
1
Johnen, Marius
1
Kim, Moontae
1
Kukar-Kinney, Monika
1
Li, Jiang
1
Liu, Chun
1
Lyle, Keith B.
1
Morgan, Peter
1
Movarrei, Reza
1
Schnittka, Oliver
1
Stanyer, Mike
1
Tian, Kun
1
Winterich, Karen Page
1
Yan, Ji
1
Yazdanparast, Atefeh
1
Yuan, Qin
1
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Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail & distribution management
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of industrial organization
2
International journal of market research
2
International journal of production economics
2
International journal of production research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of customer behaviour
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of economics & management strategy : JEMS
2
Journal of marketing analytics : JMA
2
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ECONIS (ZBW)
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
3
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
4
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
5
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
6
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
7
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
8
The economics of demonstrations : the effect of competition on demonstration and pricing strategies
Heiman, Amir
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 351-363
Persistent link: https://www.econbiz.de/10008796179
Saved in:
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