//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marktforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market research
42
Marktforschung
42
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Theorie
7
Theory
7
USA
6
United States
6
Brand
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Kaufentscheidung
4
Product counterfeiting
4
Produktpiraterie
4
Purchase decision
4
Relationship marketing
4
Empirical method
3
Empirische Methode
3
Luxury goods
3
Luxusgüter
3
Marketing theory
3
Marketingtheorie
3
Measurement
3
Messung
3
market research
3
Bewertung
2
Conjoint analysis
2
Conjoint-Analyse
2
Customer integration
2
Data Mining
2
Data mining
2
Evaluation
2
Experiment
2
Feldforschung
2
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Systematic review
1
Übersichtsarbeit
1
Language
All
English
Author
All
Bradlow, Eric T.
2
Guo, Liang
2
Hauser, John R.
2
Jong, Martijn G. de
2
Abe, Makoto
1
Allenby, Greg M.
1
Azar, Pablo
1
Baghi, Ilaria
1
Balmer, John M. T.
1
Blattberg, Robert C.
1
Chou, Naichieh
1
Chou, Ting-jui
1
Danaher, Peter J.
1
Desai, Preyas S.
1
Dietvorst, Berkeley
1
Dong, Xiaojing
1
Donthu, Naveen
1
Dubé, Jean-Pierre
1
Dwyer, Paul
1
Eggers, Felix
1
Fader, Peter
1
Feldman, Ronen
1
Fischer, Marc
1
Foster, Mary
1
Francescucci, Anthony
1
Fresko, Moshe
1
Frow, Pennie
1
Fuller, Matthew
1
Füller, Johann
1
Gabrielli, Veronica
1
Givon, Moshe
1
Goldenberg, Jacob
1
Gordon, Brett R.
1
Grappi, Silvia
1
Grewal, Rajdeep
1
Greyser, Stephen A.
1
Gundlach, Hugh
1
Hanssens, Dominique M.
1
Harris, Patrick
1
Hart, Brian 't
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of marketing research : JMR
176
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
94
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
38
SpringerLink / Bücher
35
Journal of consumer behaviour : an international research review
33
International journal of forecasting
28
The marketing review
28
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Review of marketing research
16
Marketing intelligence & planning
15
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SAGE library in marketing
13
Australasian marketing journal
12
Fundamentals of marketing research ; Vol. 1
12
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
Saved in:
3
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
4
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
5
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
6
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
7
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
8
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
9
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
10
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->