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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"ell"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Wettbewerb"
~type:"article"
~type_genre:"Article in journal"
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Konsumentenverhalten
Wettbewerb
Consumer behaviour
273
Theorie
201
Theory
201
USA
114
United States
114
Internet marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Online-Marketing
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
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82
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Competition
58
Distribution channel
57
Vertriebsweg
57
game theory
53
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Social web
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Online retailing
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43
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Chintagunta, Pradeep K.
12
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Bronnenberg, Bart J.
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Roberts, John H.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Chan, Tat
5
Feinberg, Fred M.
5
Iyer, Ganesh
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Chen, Yuxin
4
Desai, Preyas S.
4
Fader, Peter
4
Gordon, Brett R.
4
Guo, Liang
4
Narayan, Vishal
4
Shin, Jiwoong
4
Srinivasan, Kannan
4
Thomadsen, Raphael
4
Yang, Sha
4
Anderson, Eric T.
3
Che, Hai
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Geylani, Tansev
3
Godes, David
3
Gopalakrishnan, Arun
3
Jing, Bing
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Joshi, Yogesh V.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,946
Journal of retailing and consumer services
1,942
International journal of consumer studies
747
International journal of hospitality management
743
Psychology & marketing
644
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
450
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
388
Journal of marketing research : JMR
351
European journal of marketing : EJM
349
The journal of brand management : an international journal
346
Journal of economic behavior & organization : JEBO
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
International journal of industrial organization
315
Journal of travel and tourism marketing
315
Tourism management : research, policies, practice
313
Economics letters
312
Journal of international consumer marketing
311
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Journal of retailing
306
Technological forecasting & social change : an international journal
306
Journal of marketing management : MM
302
Cogent business & management
299
Marketing letters : a journal of research in marketing
295
Journal of marketing communications
294
Journal of marketing
290
International journal of retail & distribution management
289
Journal of fashion marketing and management
283
The journal of consumer marketing
282
Journal of economic psychology : research in economic psychology and behavioral economics
274
The international review of retail, distribution and consumer research
274
Journal of consumer behaviour : an international research review
273
Journal of business ethics : JOBE
271
Journal of the Academy of Marketing Science
270
International journal of contemporary hospitality management
266
Applied economics
261
The journal of services marketing
258
European journal of operational research : EJOR
253
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ECONIS (ZBW)
322
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322
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
4
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
5
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
6
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha
;
Mehra, Amit
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
Saved in:
10
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
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