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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Distribution channel"
~subject:"pricing"
~type_genre:"Article in journal"
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Consumer behaviour
Distribution channel
pricing
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
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52
Social Web
51
Social web
51
Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
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38
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38
advertising
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146
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349
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Article in journal
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349
Case study
2
Fallstudie
2
Systematic review
1
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1
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English
Spanish
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Chintagunta, Pradeep K.
10
Hauser, John R.
9
Iyengar, Radha
7
Kuksov, Dmitri
7
Sun, Baohong
7
Braun, Michael
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Srinivasan, Kannan
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Anderson, Eric T.
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Geylani, Tansev
4
Gordon, Brett R.
4
Guo, Liang
4
Jerath, Kinshuk
4
Manchanda, Puneet
4
Narayan, Vishal
4
Roberts, John H.
4
Simester, Duncan
4
Che, Hai
3
Chen, Yuxin
3
Chu, Junhong
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Hansen, Karsten T.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
1,979
Journal of business research : JBR
1,924
International journal of consumer studies
754
International journal of hospitality management
730
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
436
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
395
Journal of marketing research : JMR
372
European journal of marketing : EJM
357
The journal of brand management : an international journal
348
Journal of retailing
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
315
Journal of marketing management : MM
313
Journal of international consumer marketing
312
International journal of retail & distribution management
306
Marketing letters : a journal of research in marketing
305
Journal of marketing
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
Tourism management : research, policies, practice
298
Journal of marketing communications
295
The international review of retail, distribution and consumer research
290
Cogent business & management
288
Journal of the Academy of Marketing Science
288
Journal of fashion marketing and management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
International journal of contemporary hospitality management
265
Technological forecasting & social change : an international journal
265
Journal of business ethics : JOBE
263
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
249
Marketing intelligence & planning
245
Food policy : economics planning and politics of food and agriculture
244
Young consumers : insight and ideas for responsible marketers
240
European journal of operational research : EJOR
238
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ECONIS (ZBW)
349
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349
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
4
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
5
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
6
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Endogenous evaluation and sequential search
Guo, Liang
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 413-427
Persistent link: https://www.econbiz.de/10012593996
Saved in:
10
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
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