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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"pricing"
~type_genre:"Article in journal"
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Consumer behaviour
Markenartikel
pricing
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
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82
Werbung
82
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63
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58
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57
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game theory
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Social web
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Online retailing
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Online-Handel
46
Einzelhandel
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45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
Brand
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advertising
38
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319
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2
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2
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1
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1
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English
Spanish
Author
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Chintagunta, Pradeep K.
10
Hauser, John R.
9
Iyengar, Radha
7
Kuksov, Dmitri
7
Sun, Baohong
7
Braun, Michael
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Allenby, Greg M.
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Anderson, Eric T.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Gordon, Brett R.
4
Manchanda, Puneet
4
Narayan, Vishal
4
Roberts, John H.
4
Simester, Duncan
4
Srinivasan, Kannan
4
Che, Hai
3
Chen, Yuxin
3
Chu, Junhong
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Guo, Liang
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lans, Ralf van der
3
Lewis, Michael
3
Mayzlin, Dina
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
1,947
Journal of business research : JBR
1,936
International journal of consumer studies
755
International journal of hospitality management
729
Psychology & marketing
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
The journal of brand management : an international journal
445
The journal of product & brand management
420
Management science : journal of the Institute for Operations Research and the Management Sciences
408
Asia Pacific journal of marketing and logistics
395
European journal of marketing : EJM
371
Journal of marketing research : JMR
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing management : MM
318
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of international consumer marketing
314
Journal of travel and tourism marketing
314
Journal of marketing
308
Journal of retailing
308
Journal of marketing communications
300
Tourism management : research, policies, practice
298
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
294
Cogent business & management
290
Journal of fashion marketing and management
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
The international review of retail, distribution and consumer research
275
Journal of the Academy of Marketing Science
270
Technological forecasting & social change : an international journal
264
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
260
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
250
Journal of hospitality marketing & management
247
Food policy : economics planning and politics of food and agriculture
241
Young consumers : insight and ideas for responsible marketers
241
Journal of food products marketing
234
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ECONIS (ZBW)
319
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1
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319
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
4
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
5
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
6
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Endogenous evaluation and sequential search
Guo, Liang
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 413-427
Persistent link: https://www.econbiz.de/10012593996
Saved in:
10
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
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