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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Theorie"
~subject:"pricing"
~type_genre:"Article in journal"
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Consumer behaviour
Theorie
pricing
Konsumentenverhalten
273
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
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58
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58
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57
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57
game theory
53
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Social web
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Online-Handel
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45
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43
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Marketingmanagement
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Chintagunta, Pradeep K.
12
Hauser, John R.
10
Iyengar, Radha
9
Fader, Peter
8
Allenby, Greg M.
7
Braun, Michael
7
Kuksov, Dmitri
7
Srinivasan, Kannan
7
Sun, Baohong
7
Van Den Bulte, Christophe
7
Bradlow, Eric T.
6
Bronnenberg, Bart J.
6
Chen, Yuxin
6
Feinberg, Fred M.
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Chan, Tat
5
Desai, Preyas S.
5
Salisbury, Linda Court
5
Anderson, Eric T.
4
Arora, Neeraj
4
Coughlan, Anne T.
4
Dukes, Anthony
4
Gopalakrishnan, Arun
4
Gordon, Brett R.
4
Guo, Liang
4
Hardie, Bruce G. S.
4
Horsky, Dan
4
Iyer, Ganesh
4
Jerath, Kinshuk
4
Kumar, V.
4
Manchanda, Puneet
4
Narayan, Vishal
4
Ni, Jian
4
Purohit, Devavrat
4
Rao, Ram C.
4
Rao, Vithala R.
4
Roberts, John H.
4
Schweidel, David A.
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Economics letters
5,240
European journal of operational research : EJOR
4,837
Journal of economic theory
2,887
Journal of economic dynamics & control
2,390
Computers & operations research : and their applications to problems of world concern ; an international journal
2,336
Journal of economic behavior & organization : JEBO
2,330
The American economic review
2,309
Journal of business research : JBR
2,163
International journal of production research
1,993
Journal of retailing and consumer services
1,974
European economic review : EER
1,929
Games and economic behavior
1,868
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,821
Journal of public economics
1,747
Management science : journal of the Institute for Operations Research and the Management Sciences
1,717
Economic modelling
1,672
Applied economics
1,612
Journal of econometrics
1,601
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,489
Journal of banking & finance
1,405
The economic journal : the journal of the Royal Economic Society
1,385
Journal of monetary economics
1,382
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,346
International economic review
1,342
Public choice
1,339
International journal of production economics
1,337
Social choice and welfare
1,296
Journal of international economics
1,243
American journal of agricultural economics
1,242
International journal of industrial organization
1,227
Applied economics letters
1,173
Journal of mathematical economics
1,141
Journal of macroeconomics
1,110
The Canadian journal of economics
1,051
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,050
Journal of political economy
1,030
The review of economic studies
1,028
Energy economics
1,023
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1,017
Operations research letters
1,012
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ECONIS (ZBW)
442
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442
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
4
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
5
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
6
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Endogenous evaluation and sequential search
Guo, Liang
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 413-427
Persistent link: https://www.econbiz.de/10012593996
Saved in:
10
Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha
;
Mehra, Amit
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
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