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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Auslandsinvestition"
~subject:"Consumer behaviour"
~subject:"Spieltheorie"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Auslandsinvestition
Consumer behaviour
Spieltheorie
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
51
Social web
51
Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
pricing
43
Brand
38
Markenartikel
38
advertising
38
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Undetermined
137
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352
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Article in journal
Textbook
Aufsatz in Zeitschrift
352
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
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English
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Kuksov, Dmitri
11
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Srinivasan, Kannan
8
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Jain, Sanjay
6
Jerath, Kinshuk
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Fader, Peter
5
Feinberg, Fred M.
5
Godes, David
5
Rao, Ram C.
5
Salisbury, Linda Court
5
Villas-Boas, J. Miguel
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Dukes, Anthony
4
Gordon, Brett R.
4
Narasimhan, Om
4
Narayan, Vishal
4
Pazgal, Amit I.
4
Sayedi, Amin
4
Shin, Jiwoong
4
Xie, Ying
4
Zhu, Yi
4
Amaldoss, Wilfred
3
Bradlow, Eric T.
3
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dzyabura, Daria
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,068
Journal of retailing and consumer services
1,959
Games and economic behavior
1,463
Economics letters
843
Journal of economic behavior & organization : JEBO
843
Journal of economic theory
841
International journal of consumer studies
754
International journal of hospitality management
728
European journal of operational research : EJOR
709
Psychology & marketing
655
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Management science : journal of the Institute for Operations Research and the Management Sciences
575
International journal of game theory : official journal of the Game Theory Society
508
Journal of mathematical economics
424
Journal of economic psychology : research in economic psychology and behavioral economics
408
Games
399
Economic theory : official journal of the Society for the Advancement of Economic Theory
398
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
394
International game theory review
393
Applied economics
380
International journal of production economics
371
International business review : the official journal of the European International Business Academy
359
European journal of marketing : EJM
353
Journal of marketing research : JMR
353
The journal of brand management : an international journal
348
Dynamic games and applications : DGA
345
Mathematical social sciences
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
318
Technological forecasting & social change : an international journal
318
The American economic review
318
The journal of world investment & trade : law, economics, politics
315
Journal of travel and tourism marketing
314
Journal of international consumer marketing
312
Tourism management : research, policies, practice
310
Journal of marketing management : MM
309
Cogent business & management
307
Marketing letters : a journal of research in marketing
300
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ECONIS (ZBW)
352
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
4
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
5
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
6
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
10
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
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