//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beschaffung"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Elektronischer Einkauf"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beschaffung
Virales Marketing
Online retailing
46
Online-Handel
46
Consumer behaviour
26
Konsumentenverhalten
26
E-commerce
18
Electronic Commerce
18
Internet marketing
16
Online-Marketing
16
Preismanagement
10
Pricing strategy
10
Distribution channel
8
Vertriebsweg
8
Einzelhandel
7
Internet
7
Internet-Auktion
7
Online auction
7
Retail trade
7
Social Web
7
Social web
7
Viral marketing
7
e-commerce
7
Ranking method
6
Ranking-Verfahren
6
Auction theory
5
Auktionstheorie
5
eBay Inc.
5
Advertising effects
4
Experiment
4
Search engine
4
Search theory
4
Suchmaschine
4
Suchtheorie
4
Werbewirkung
4
online reviews
4
Beziehungsmarketing
3
Game theory
3
Information costs
3
Informationskosten
3
Product quality
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Proserpio, Davide
2
Chan, Tat
1
Che, Hai
1
Chevalier, Judith A.
1
Dover, Yaniv
1
Lambrecht, Anja
1
Lu, Xianghua
1
Manchanda, Puneet
1
Mayzlin, Dina
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Tellis, Gerard J.
1
Tirunillai, Seshadri
1
Troncoso, Isamar
1
Valsesia, Francesca
1
Vana, Prasad
1
Wu, Chunhua
1
Zervas, Georgios
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
45
Journal of retailing and consumer services
38
International journal of hospitality management
31
Information systems research : ISR
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
International journal of procurement management
21
Journal of management information systems : JMIS
18
Electronic commerce research
17
Tourism management : research, policies, practice
17
Journal of electronic commerce research : JECR
13
International journal of contemporary hospitality management
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic marketing and retailing : IJEMR
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of internet commerce
10
Electronic commerce research and applications
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of retailing
9
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel and tourism marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
International journal of business information systems : IJBIS
7
International journal of consumer studies
7
International journal of production economics
7
Journal of marketing
7
Tourism management perspectives : TMP
7
Best practices for online procurement auctions
6
International journal of production research
6
International journal of retail and distribution management
6
Journal of marketing research
6
Journal of the Operational Research Society
6
Marketing letters : a journal of research in marketing
6
Pakistan journal of commerce and social sciences
6
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
3
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
4
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
5
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
6
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
7
Does chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009548705
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->