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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Competition policy"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Online-Marketing
Social Web
Internet marketing
107
Consumer behaviour
93
Konsumentenverhalten
93
Advertising effects
67
Werbewirkung
67
Competition
58
Wettbewerb
58
Social web
51
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game theory
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Tucker, Catherine
9
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6
Sayedi, Amin
5
Fossen, Beth L.
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3
Chan, Tat
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Lu, Shijie
3
Ma, Liye
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Rutz, Oliver J.
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Shin, Woochoel
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Wu, Chunhua
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Zhu, Yi
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
562
Journal of retailing and consumer services
310
Technological forecasting & social change : an international journal
261
Review of industrial organization : RIO
251
SpringerLink / Bücher
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
International journal of internet marketing and advertising : IJIMA
236
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
156
Management science : journal of the Institute for Operations Research and the Management Sciences
148
Tourism management : research, policies, practice
142
International journal of industrial organization
141
Journal of advertising research
141
Springer eBook Collection
139
Journal of marketing communications
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Journal of management information systems : JMIS
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
123
Journal of competition law & economics
117
Electronic commerce research
115
Psychology & marketing
114
CESifo working papers
113
Journal of internet commerce
112
International journal of electronic marketing and retailing : IJEMR
109
NBER working paper series
109
Business horizons
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
Discussion papers / CEPR
100
International journal of business information systems : IJBIS
99
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing management : MM
93
Journal of travel and tourism marketing
92
Management information systems : mis quarterly
91
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
Cogent business & management
85
International journal of advertising : the quarterly review of marketing communications
85
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ECONIS (ZBW)
136
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1
Measuring competition for attention in social media : national women's soccer league players on Twitter
Rossi, Federico
;
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1147-1168
Persistent link: https://www.econbiz.de/10012796472
Saved in:
2
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
3
Modeling competition and its impact on paid-search advertising
Yang, Sha
;
Lu, Shijie
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
6
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
7
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
8
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
9
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
Saved in:
10
Optimal
internet
media selection
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 336-347
Persistent link: https://www.econbiz.de/10003969795
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