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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
51
Social web
51
Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
pricing
43
Brand
38
Markenartikel
38
advertising
38
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All
Undetermined
142
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332
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1
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333
Aufsatz in Zeitschrift
333
Case study
2
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2
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
333
Author
All
Chintagunta, Pradeep K.
10
Hauser, John R.
10
Tucker, Catherine
10
Braun, Michael
7
Iyengar, Radha
7
Sun, Baohong
7
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Fader, Peter
5
Feinberg, Fred M.
5
Jerath, Kinshuk
5
Salisbury, Linda Court
5
Sayedi, Amin
5
Schweidel, David A.
5
Wilbur, Kenneth C.
5
Yang, Sha
5
Zhu, Yi
5
Allenby, Greg M.
4
Arora, Neeraj
4
Danaher, Peter J.
4
Desai, Preyas S.
4
Dukes, Anthony
4
Fossen, Beth L.
4
Godes, David
4
Goldfarb, Avi
4
Narayan, Vishal
4
Rao, Ram C.
4
Trusov, Michael
4
Wu, Chunhua
4
Xie, Ying
4
Albuquerque, Paulo
3
Aral, Sinan
3
Bradlow, Eric T.
3
Che, Hai
3
Chen, Yuxin
3
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Published in...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,024
Journal of retailing and consumer services
1,967
International journal of consumer studies
759
International journal of hospitality management
758
Psychology & marketing
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
439
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
400
NBER Working Paper
390
Management science : journal of the Institute for Operations Research and the Management Sciences
378
European journal of marketing : EJM
368
SpringerLink / Bücher
365
Journal of marketing research : JMR
364
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
342
Journal of travel and tourism marketing
341
Journal of marketing communications
335
Journal of marketing management : MM
331
Journal of international consumer marketing
319
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Technological forecasting & social change : an international journal
309
Marketing letters : a journal of research in marketing
307
Cogent business & management
302
Journal of marketing
298
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
294
Journal of fashion marketing and management
289
The journal of consumer marketing
289
Journal of the Academy of Marketing Science
282
International journal of contemporary hospitality management
281
International journal of internet marketing and advertising : IJIMA
281
The international review of retail, distribution and consumer research
274
Journal of business ethics : JOBE
269
Journal of hospitality marketing & management
266
The journal of services marketing
265
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ECONIS (ZBW)
333
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1
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10
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333
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
4
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
5
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
6
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
10
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
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