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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"Strategic management"
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Subject
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Konsumentenverhalten
Strategic management
Consumer behaviour
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
51
Social web
51
Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
pricing
43
Brand
38
Markenartikel
38
advertising
38
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277
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2
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2
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1
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1
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English
277
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Iyer, Ganesh
4
Narayan, Vishal
4
Soberman, David A.
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Grewal, Rajdeep
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Narasimhan, Om
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Purohit, Devavrat
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,136
Journal of retailing and consumer services
823
International journal of hospitality management
768
SpringerLink / Bücher
647
The journal of product & brand management
395
Management science : journal of the Institute for Operations Research and the Management Sciences
367
The journal of brand management : an international journal
355
Cogent business & management
324
Journal of marketing management : MM
314
Tourism management : research, policies, practice
313
International journal of retail & distribution management
300
Journal of fashion marketing and management
296
International journal of contemporary hospitality management
278
Springer eBook Collection
278
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
252
Journal of hospitality marketing & management
252
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
250
Technological forecasting & social change : an international journal
245
Journal of business ethics : JOBE
239
Psychology & marketing
218
Asia Pacific journal of marketing and logistics
193
Long range planning : LRP ; international journal of strategic management
186
European journal of marketing : EJM
181
Journal of marketing management : JMM ; journal of the Academy of Marketing
172
The journal of services marketing
170
Journal of promotion management : JPM
169
Journal of the Academy of Marketing Science
169
Harvard business review : HBR
168
Marketing : ZFP ; journal of research and management
165
Journal of promotion management : innovations in planning and applied research
164
Business horizons
162
International journal of consumer studies
159
Business strategy and the environment
153
Journal of marketing communications
152
Gabler Edition Wissenschaft
151
Harvard-Business-Manager : das Wissen der Besten
149
Journal of strategic marketing
149
Journal of marketing
143
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ECONIS (ZBW)
277
Showing
1
-
10
of
277
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date (oldest first)
1
Information acquisition and sharing in a vertical relationship
Guo, Liang
;
Iyer, Ganesh
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 483-506
Persistent link: https://www.econbiz.de/10003984572
Saved in:
2
Impact of customer
knowledge
heterogeneity on bundling strategy
Basu, Amiya
;
Vitharana, Padmal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 792-801
Persistent link: https://www.econbiz.de/10003885076
Saved in:
3
Does gender matter? : the effect of
management
responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
6
The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors
Puranam, Dinesh
;
Narayan, Vishal
;
Kadiyali, Vrinda
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 726-746
Persistent link: https://www.econbiz.de/10011760371
Saved in:
7
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
8
Music downloads and the flip side of digital rights
management
Vernik, Dinah A.
;
Purohit, Devavrat
;
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1011-1027
Persistent link: https://www.econbiz.de/10009427804
Saved in:
9
A customer
management
dilemma : when is it profitable to reward one's own customers?
Shin, Jiwoong
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 671-689
Persistent link: https://www.econbiz.de/10008652625
Saved in:
10
Efficient methods for sampling responses from large-scale qualitative data
Singh, Surendra N.
;
Hillmer, Steven C.
;
Wang, Ze
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 532-549
Persistent link: https://www.econbiz.de/10009160775
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