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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"Wettbewerb"
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Konsumentenverhalten
Wettbewerb
Consumer behaviour
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
51
Social web
51
Online retailing
46
Online-Handel
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Einzelhandel
45
Retail trade
45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
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Marketingmanagement
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Relationship marketing
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pricing
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advertising
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322
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Chintagunta, Pradeep K.
12
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Bronnenberg, Bart J.
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Roberts, John H.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Chan, Tat
5
Feinberg, Fred M.
5
Iyer, Ganesh
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Chen, Yuxin
4
Desai, Preyas S.
4
Fader, Peter
4
Gordon, Brett R.
4
Guo, Liang
4
Narayan, Vishal
4
Shin, Jiwoong
4
Srinivasan, Kannan
4
Thomadsen, Raphael
4
Yang, Sha
4
Anderson, Eric T.
3
Che, Hai
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Geylani, Tansev
3
Godes, David
3
Gopalakrishnan, Arun
3
Jing, Bing
3
Joshi, Yogesh V.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,959
Journal of retailing and consumer services
1,945
NBER working paper series
790
International journal of consumer studies
756
International journal of hospitality management
743
Working paper / National Bureau of Economic Research, Inc.
707
Psychology & marketing
653
NBER Working Paper
647
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Discussion paper / Centre for Economic Policy Research
495
Management science : journal of the Institute for Operations Research and the Management Sciences
454
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
SpringerLink / Bücher
377
CESifo working papers
373
Journal of marketing research : JMR
355
The journal of brand management : an international journal
351
European journal of marketing : EJM
349
Journal of economic behavior & organization : JEBO
349
Economics letters
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of industrial organization
327
Journal of travel and tourism marketing
315
Journal of retailing
313
Tourism management : research, policies, practice
313
Journal of international consumer marketing
312
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Journal of marketing management : MM
308
Technological forecasting & social change : an international journal
306
Cogent business & management
299
Journal of marketing
299
Marketing letters : a journal of research in marketing
299
Journal of marketing communications
295
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
Discussion paper series / IZA
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of economic psychology : research in economic psychology and behavioral economics
275
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ECONIS (ZBW)
322
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1
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322
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
4
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
5
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
6
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha
;
Mehra, Amit
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
Saved in:
10
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
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