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~isPartOf:"Psychology & marketing"
~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
17
Konsumentenverhalten
17
Verkaufsförderung
16
Rabatt
6
Rebate
6
Gesundheitsvorsorge
5
Low-cost strategy
5
Niedrigpreisstrategie
5
Preventive care
5
Advertising effects
3
Preismanagement
3
Pricing strategy
3
Prospect Theory
3
Prospect theory
3
USA
3
United States
3
Werbewirkung
3
Brand image
2
Eating habit
2
Einzelhandel
2
Ernährungsverhalten
2
Experiment
2
Frauen
2
Gesundheit
2
Health
2
Markenimage
2
Online retailing
2
Online-Handel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Preisdifferenzierung
2
Price discrimination
2
Product quality
2
Produktqualität
2
Retail trade
2
Selling
2
Social Marketing
2
Social marketing
2
Verkauf
2
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English
16
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Chakraborty, Goutam
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Jie
1
Choi, Sungchul
1
Delgado-Ballester, Elena
1
Deng, Huixin
1
Ha, Young
1
Jiang, Yushi
1
Jin, Liyin
1
Kim, Moontae
1
Kukar-Kinney, Monika
1
Lennon, Sharron J.
1
Li, Jiang
1
Li, Xinlan
1
Liu, Chun
1
Liu, Sandra S.
1
Massara, Fransesco
1
Meister, Talia
1
Melara, Robert D.
1
Mowen, John C.
1
Palazon, Mariola
1
Pechpeyrou, Pauline de
1
Prendergast, Gerard P.
1
Shilo, Shiri
1
Spears, Nancy
1
Stanyer, Mike
1
Tal, Aner
1
Tal-Or, Nurit
1
Thompson, Edmund R.
1
Vargas, Patrick T.
1
Wang, Xingyu
1
Wansink, Brian
1
Xu, Qian
1
Yazdanparast, Atefeh
1
Yi, Youjae
1
Yoo, Jaemee
1
Yoon, Sukki
1
Yuan, Qin
1
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Psychology & marketing
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
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ECONIS (ZBW)
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
3
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
4
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
5
An apple a day brings more apples your way : healthy samples prime healthier choices
Tal, Aner
;
Wansink, Brian
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 575-584
Persistent link: https://www.econbiz.de/10010527112
Saved in:
6
Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
Saved in:
7
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae
;
Yoo, Jaemee
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
Saved in:
8
Online visual merchandising (VMD) cues and consumer pleasure and arousal : purchasing versus browsing situation
Ha, Young
;
Lennon, Sharron J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10003945273
Saved in:
9
Planned versus unplanned timing changes in payment and product receipt : implications for sales
promotion
and services management strategy
Spears, Nancy
;
Mowen, John C.
;
Chakraborty, Goutam
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10003956553
Saved in:
10
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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