//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Service business"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Brand management
567
Markenführung
567
Consumer behaviour
360
Konsumentenverhalten
360
Brand image
307
Markenimage
307
Brand
251
Markenartikel
249
Beziehungsmarketing
181
Customer satisfaction
78
Kundenzufriedenheit
78
Social Web
75
Social web
75
Marketing management
66
Marketingmanagement
66
Dienstleistungsqualität
64
Service quality
64
Luxury goods
61
Luxusgüter
61
Brand architecture
57
Markenarchitektur
56
Emotion
53
Internet marketing
48
Online-Marketing
48
Corporate reputation
45
Firmenimage
45
Corporate Social Responsibility
38
Corporate social responsibility
38
Customer integration
37
Kundenintegration
37
USA
36
United States
36
Lieferantenmanagement
29
Supplier relationship management
29
Viral marketing
29
Virales Marketing
29
Personality psychology
28
Persönlichkeitspsychologie
28
Advertising effects
27
more ...
less ...
Online availability
All
Undetermined
127
Free
8
Type of publication
All
Article
179
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
181
Aufsatz in Zeitschrift
181
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Sammelwerk
2
Festschrift
1
more ...
less ...
Language
All
English
181
Author
All
Le Nguyen Hau
5
Gil Saura, Irene
4
Fetscherin, Marc
3
Lee, Donhee
3
Pham Ngoc Thuy
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Huang, Stephen Chi-Tsun
2
Hur, Won-Moo
2
Iglesias, Oriol
2
Ind, Nicholas
2
Joo, Jaehun
2
Kaufmann, Hans Rüdiger
2
Kim, Taegoo
2
Lee, Gyehee
2
Lee, Sang M.
2
Loureiro, Sandra Maria Correia
2
Melero-Polo, Iguácel
2
Tsai, Ching-Yi Daphne
2
Wiedmann, Klaus-Peter
2
Wu, Shih-Hao
2
Aa, Zanna van der
1
Abdelmaaboud, Abdelhamid K.
1
Abratt, Russell
1
Abualqumboz, Moheeb
1
Ahmadi, Hormoz
1
Ahn, Jinwoo
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Alamro, Ahmed
1
Alan, Alev Kocak
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Anisimova, Tatiana
1
Arslanagić-Kalajdžić, Maja
1
Azevedo, António
1
Babić-Hodović, Vesna
1
more ...
less ...
Published in...
All
Service business
The journal of brand management : an international journal
Journal of business research : JBR
626
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Gabler Edition Wissenschaft
102
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
99
Psychology & marketing
99
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
more ...
less ...
Source
All
ECONIS (ZBW)
181
Showing
1
-
10
of
181
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Service business
17
(
2023
)
1
,
pp. 281-314
Persistent link: https://www.econbiz.de/10014282967
Saved in:
2
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
5
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
6
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
7
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
8
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
9
Customer comfort during service robot interactions
Becker, Marc
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Service business
17
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014282882
Saved in:
10
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->