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~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~subject:"Selling"
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Marketingmanagement
Pricing strategy
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B-to-B-Marketing
242
Business-to-business marketing
242
Lieferantenmanagement
157
Supplier relationship management
157
Relationship marketing
86
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85
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
141
Journal of business-to-business marketing
31
Journal of business research : JBR
24
Innovation in pricing : contemporary theories and best practices
10
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of personal selling & sales management
9
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
8
SpringerLink / Bücher
8
Gabler Edition Wissenschaft
7
The journal of personal selling & sales management : JPSSM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Handbook of business-to-business marketing
5
Harvard business review : HBR
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Asia Pacific journal of marketing and logistics
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of revenue and pricing management
4
essentials
4
Business horizons
3
Business-to-Business-Marketing
3
Europäische Hochschulschriften / 5
3
Gabler Research
3
Innovatives Industriegütermarketing
3
Journal of customer behaviour
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Lehrbuch
3
Manufacturing & service operations management : M & SOM
3
Research
3
Technischer Vertrieb
3
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
2
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ECONIS (ZBW)
74
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1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
4
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
5
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
6
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
7
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
8
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
9
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
10
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
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