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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The service industries journal"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
376
Relationship marketing
376
Lieferantenmanagement
122
Supplier relationship management
122
Customer satisfaction
95
Kundenzufriedenheit
95
Consumer behaviour
92
Konsumentenverhalten
92
B-to-B-Marketing
88
Business-to-business marketing
88
Dienstleistungsqualität
86
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37
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37
Marketingmanagement
37
Kundenintegration
36
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34
Vertrauen
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Social Web
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Svensson, Göran
5
Gil Saura, Irene
3
Ha, Hong Youl
3
Kowalkowski, Christian
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Nätti, Satu
3
Schwepker, Charles H. <Jr.>
3
Wu, Cedric Hsi-jui
3
Anaza, Nwamaka A.
2
Back, Ki-Joon
2
Ballantyne, David
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Cabanelas, Pablo
2
Chao, Pei
2
Cobelli, Nicola
2
Drummond, Conor
2
Edvardsson, Bo
2
Fuentes-Blasco, Maria
2
Gao, Lily
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Horbel, Chris
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Huang, Ying
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Høgevold, Nils
2
Itani, Omar S.
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Kim, Wansoo
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Lacoste, Sylvie
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Lee, Yong-ki
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Legendre, Tiffany S.
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Lin, Ming-ji James
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Lin, Wen-bao
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Ma, Jianfeng
2
McGrath, Helen
2
Nyadzayo, Munyaradzi
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Nyadzayo, Munyaradzi W.
2
O'Toole, Thomas
2
Ok, Chihyung
2
Otero-Neira, Carmen
2
Padin, Carmen
2
Popp, Bastian
2
Rabbanee, Fazlul K.
2
Ramaseshan, B.
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Published in...
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The journal of business & industrial marketing
The service industries journal
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
376
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
3
Artificial intelligence in customer relationship management : literature review and future research directions
Ledro, Cristina
;
Nosella, Anna
;
Vinelli, Andrea
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 48-63
Persistent link: https://www.econbiz.de/10013538912
Saved in:
4
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
5
The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula
;
Sauer, Nicola E.
;
Teichmann, …
- In:
The service industries journal
42
(
2022
)
11/12
,
pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
Saved in:
6
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
7
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
8
The effect of environmental competitiveness, customer and competitor orientation on export performance
Arun, Korhan
;
Ozmutlu, Saniye Yildirim
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014472724
Saved in:
9
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
10
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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