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~isPartOf:"The journal of business & industrial marketing"
~subject:"Business process management"
~subject:"Kundenintegration"
~subject:"Marketing management"
~subject:"Pharmaindustrie"
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Business process management
Kundenintegration
Marketing management
Pharmaindustrie
Customer value
26
Kundenwert
26
B-to-B-Marketing
13
Betriebliche Wertschöpfung
13
Beziehungsmarketing
13
Business-to-business marketing
13
Relationship marketing
13
Value creation
13
Lieferantenmanagement
12
Supplier relationship management
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Customer integration
5
Value co-creation
5
Consumer behaviour
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Konsumentenverhalten
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Biemans, Wim G.
1
Cabanelas, Pablo
1
Castellano, Sylvaine
1
Dixit, Ashutosh
1
Feng, Shanfei
1
Goyal, Praveen
1
Gupta, Samir
1
Hadjielias, Elias
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Jebarajakirthy, Charles
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1
Nyadzayo, Munyaradzi W.
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Pilon, Francois
1
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1
Rüdiger, Klaus
1
Saha, Victor
1
Sloev, Igor
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Tretyak, Olga A.
1
Tukel, Oya I.
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of business research : JBR
28
Journal of retailing and consumer services
13
Journal of service management
9
Journal of the Academy of Marketing Science
9
The journal of services marketing
9
International journal of hospitality management
8
Journal of marketing management : MM
7
Service business
7
The service industries journal
7
Tourism management : research, policies, practice
7
International journal of contemporary hospitality management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing theory
6
Technological forecasting & social change : an international journal
6
Journal of service research : JSR
5
Journal of strategic marketing
5
Business horizons
4
Central European business review : CEBR
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of service research
4
Journal of service theory and practice : JSTP
4
Management decision : MD
4
AMS review : official publication of the Academy of Marketing Science
3
European Sport management quarterly : ESMQ
3
European journal of marketing : EJM
3
European management journal
3
Handbook of research on customer equity in marketing
3
Journal of business market management : JBM
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality and tourism insights
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
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ECONIS (ZBW)
10
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1
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
2
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
3
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
Saved in:
4
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
5
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
6
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
7
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
8
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
9
Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni
;
Uusitalo, Outi
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
Saved in:
10
Dealing with downstream customers : an exploratory study
Hillebrand, Bas
;
Biemans, Wim G.
- In:
The journal of business & industrial marketing
26
(
2011
)
2
,
pp. 72-80
Persistent link: https://www.econbiz.de/10009009733
Saved in:
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