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~isPartOf:"The journal of business & industrial marketing"
~subject:"Internationales Marketing"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Internationales Marketing
Relationship marketing
Lieferantenmanagement
322
Supplier relationship management
322
Business-to-business marketing
237
B-to-B-Marketing
233
Beziehungsmarketing
191
Marketing management
107
Marketingmanagement
107
Lieferkette
80
Supply chain
80
Innovation
64
Firm performance
53
Unternehmenserfolg
53
Business network
51
Unternehmensnetzwerk
51
Consumer behaviour
50
Konsumentenverhalten
50
Salespeople
46
Verkaufspersonal
46
Customer satisfaction
42
Innovation management
42
Innovationsmanagement
42
Kundenzufriedenheit
42
Betriebliche Wertschöpfung
37
Marketing
37
Value creation
37
Brand management
36
E-commerce
36
Electronic Commerce
36
Markenführung
36
KMU
33
SME
33
Industrie
32
Manufacturing industries
32
New product development
32
Produktentwicklung
31
Selling
31
USA
31
United States
31
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108
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Article
202
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6
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Aufsatz in Zeitschrift
Article in journal
208
Case study
7
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7
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6
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208
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Svensson, Göran
5
Kowalkowski, Christian
3
Schwepker, Charles H. <Jr.>
3
Anaza, Nwamaka A.
2
Ballantyne, David
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Cabanelas, Pablo
2
Cobelli, Nicola
2
Edvardsson, Bo
2
Huang, Ying
2
Høgevold, Nils
2
Itani, Omar S.
2
Lacoste, Sylvie
2
Lin, Ming-ji James
2
Nyadzayo, Munyaradzi
2
Nyadzayo, Munyaradzi W.
2
Otero-Neira, Carmen
2
Padin, Carmen
2
Sharma, Neeru
2
Singh, Ramendra
2
Sternquist, Brenda J.
2
Storbacka, Kaj
2
Strandvik, Tore
2
Ulkuniemi, Pauliina
2
Vieira, Valter Afonso
2
Abousamra, Alaa Abdelaziz
1
Adams, Russell
1
Agnihotri, Raj
1
Ahmad Sufian Che Abdullah
1
Ahmad, Bilal
1
Ajitha, Aswathy Asokan
1
Akhtar, Nadeem
1
Akrout, Houcine
1
Akrout, Wafa
1
Al Ismail, Vanesa Balicevac
1
Al-Husan, Faten Baddar
1
Al-Kwifi, Sam O.
1
AlHussan, Fawaz Baddar
1
Alam, Mohammad Nurul
1
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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The journal of business & industrial marketing
Journal of business research : JBR
723
Journal of retailing and consumer services
588
Industrial marketing management : the international journal for industrial and high-tech firms
432
International journal of hospitality management
286
The journal of services marketing
229
The service industries journal
188
Journal of the Academy of Marketing Science
182
Journal of strategic marketing
178
International marketing review
143
Journal of global marketing
143
International journal of electronic customer relationship management : IJECRM
140
Journal of international marketing
140
Journal of marketing
136
Asia Pacific journal of marketing and logistics
131
The journal of brand management : an international journal
126
The journal of product & brand management
126
International journal of contemporary hospitality management
121
European journal of marketing : EJM
119
Journal of service research : JSR
117
Journal of travel and tourism marketing
117
Journal of hospitality marketing & management
116
Marketing intelligence & planning
111
Tourism management : research, policies, practice
111
Journal of retailing
108
Journal of service management
106
Cogent business & management
104
Psychology & marketing
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Journal of marketing management : MM
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Services marketing quarterly
93
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Service business
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Business horizons
77
Journal of financial services marketing : JFSM
72
International journal of retail & distribution management
71
The international review of retail, distribution and consumer research
69
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ECONIS (ZBW)
208
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Customer reference
marketing
in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
3
The emergence of B2B omni-channel
marketing
in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
4
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
5
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
6
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
7
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
8
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
9
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
10
When in Rome, do as the Romans do : can international
marketing
adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
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