//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~subject:"Selling"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Pricing strategy
Selling
B-to-B-Marketing
225
Business-to-business marketing
225
Lieferantenmanagement
144
Supplier relationship management
144
Relationship marketing
84
Beziehungsmarketing
83
Marketing management
43
E-commerce
27
Electronic Commerce
27
Salespeople
26
Verkaufspersonal
26
Consumer behaviour
25
Konsumentenverhalten
25
Customer satisfaction
24
Kundenzufriedenheit
24
B2B
22
Social Web
20
Social web
20
Verkauf
20
Betriebliche Wertschöpfung
18
Business network
18
Innovation
18
Unternehmensnetzwerk
18
Value creation
18
Brand management
17
Business-to-Business marketing
17
Markenführung
17
Firm performance
16
Unternehmenserfolg
16
Bibliometrics
15
Bibliometrie
15
Industrial marketing
15
Customer integration
14
Internet marketing
14
Kundenintegration
14
Online-Marketing
14
Customer value
13
Kundenwert
13
more ...
less ...
Online availability
All
Undetermined
34
Free
4
Type of publication
All
Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Case study
1
Fallstudie
1
Language
All
English
64
Author
All
Granot, Elad
2
Høgevold, Nils
2
Johnston, Wesley J.
2
Merigo, Jose Maria
2
Pullins, Ellen
2
Rangarajan, Deva
2
Svensson, Göran
2
Ulkuniemi, Pauliina
2
Alejandro, Thomas G. Brashear
1
Alet Vilaginés, Josep
1
Anand, Amitabh
1
Asare, Anthony K.
1
Askariazad, Mohammad Hossein
1
Aspara, Jaakko
1
Babakhani, Nazila
1
Bicen, Pelin
1
Biemans, Wim G.
1
Bilro, Ricardo Godinho
1
Blankson, Charles
1
Blois, Keith J.
1
Bowen, Melanie
1
Cabanelas, Pablo
1
Cabiddu, Francesca
1
Cao, Guangming
1
Chaney, Damien
1
Chapple, Duncan
1
Chugh, Richa
1
Classen, Moritz
1
Comer, Lucette B.
1
Corsaro, Daniela
1
Cowan, Kirsten
1
Dash, Satyabhusan
1
Dickmann, Michael
1
Dong, Xiaodan
1
Drollinger, Tanya
1
Ekman, Peter
1
Elvers, David
1
Enyinda, Chris I.
1
Enyinda, Ifeoma E.
1
Erixon, Cecilla
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
138
Journal of business-to-business marketing
31
Journal of business research : JBR
24
Innovation in pricing : contemporary theories and best practices
10
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of personal selling & sales management
9
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
8
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of personal selling & sales management : JPSSM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Handbook of business-to-business marketing
5
Harvard business review : HBR
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Asia Pacific journal of marketing and logistics
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of revenue and pricing management
4
Business horizons
3
Innovatives Industriegütermarketing
3
Journal of customer behaviour
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Manufacturing & service operations management : M & SOM
3
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
2
Cogent business & management
2
European business review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
European research on management and business economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Information systems research : ISR
2
International business review : the official journal of the European International Business Academy
2
International journal of business environment : IJBE
2
International journal of logistics : research and applications
2
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
10
of
64
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
4
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
5
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
6
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
7
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
8
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
9
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
10
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->