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~isPartOf:"The journal of product & brand management"
~subject:"Corporate Social Responsibility"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Corporate Social Responsibility
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
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Virales Marketing
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Markentreue
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Social media
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Vertrauen
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Consumer behavior
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Customer satisfaction
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Kundenzufriedenheit
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Guzman, Francisco
2
Kang, Jiyun
2
Aagerup, Ulf
1
Baeck, Sunmee
1
Bhaduri, Gargi
1
Choi, Woo Jin
1
Davis, Donna
1
Faria, Amy A.
1
Fatma, Mobin
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Ha-Brookshire, Jung E.
1
Herédia-Colaço, Vera
1
Hickman, Thomas M.
1
Jeon, Jung Ok
1
Jung, Sojin
1
Kapferer, Jean-Noël
1
Khan, Imran
1
Lee, Judy
1
Li, Jiarui
1
Liu, Hancheng
1
Loureiro, Sandra Maria Correia
1
Martinez, Luis F.
1
Muniz, Fernanda
1
Nascimento, Jorge
1
Nilsson, Jonas
1
Pérez, Andrea
1
Rahman, Zillur
1
Rodríguez del Bosque, Ignacio A.
1
Safeer, Asif Ali
1
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1
Wei, Xiaoyong
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The journal of product & brand management
Journal of business ethics : JOBE
75
Journal of business research : JBR
68
Corporate social responsibility and environmental management
35
Journal of retailing and consumer services
31
International journal of hospitality management
30
Journal of marketing communications
23
The journal of brand management : an international journal
20
International journal of consumer studies
19
Psychology & marketing
16
International review on public and non-profit marketing
15
Corporate communications : an international journal
13
Journal of business ethics : JBE
13
Cogent business & management
12
International journal of contemporary hospitality management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Marketing intelligence & planning
12
The journal of services marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of hospitality marketing & management
11
European journal of marketing : EJM
10
Journal of marketing management : MM
10
International journal of advertising : the review of marketing communications
9
Journal of fashion marketing and management
9
The journal of consumer marketing
9
Business & society
8
Business strategy and the environment
8
European research studies
8
Journal of travel and tourism marketing
8
Corporate reputation review : an international journal
7
Economic research
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
The international journal of bank marketing : IJBM
7
Administrative Sciences : open access journal
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
Journal of food products marketing
6
Journal of the Academy of Marketing Science
6
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ECONIS (ZBW)
16
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1
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
4
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
5
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
6
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
7
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
8
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast fashion brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
9
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
10
Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
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