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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Brand image
Konsumentenverhalten
Werbung
Brand management
62
Markenführung
62
Markenimage
40
Tourism marketing
24
Tourismusmarketing
24
Destination management
21
Destinationsmanagement
21
Consumer behaviour
20
Social Web
17
Social web
17
Internet marketing
14
Online-Marketing
14
Hotel industry
12
Hotellerie
12
Beziehungsmarketing
11
Relationship marketing
11
Destination branding
10
Holiday behaviour
9
Tourism
9
Tourismus
9
Urlaubsverhalten
9
Brand
8
Markenartikel
8
Social media
8
Emotion
6
Place marketing
6
Standortmarketing
6
USA
6
United States
6
Brand equity
5
Place branding
5
China
4
City marketing
4
Designation of origin
4
Destination image
4
Herkunftsbezeichnung
4
Marketing management
4
Marketingmanagement
4
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Pike, Steven
4
Hudson, Simon
2
Sharma, Abhinav
2
Zavattaro, Staci M.
2
Adams, Frank G.
1
Aranda, Evangelina
1
Aro, Kaisa
1
Back, Ki-Joon
1
Baloglu, Seyhmus
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bauer, Florian
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
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1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
Braun, Erik
1
Cai, Liping A.
1
Campo, Sara
1
Casidy, Riza
1
Chen, Siyun
1
Cheng, Mingming
1
Choe, Yeongbae
1
Chou, Sheng-Fang
1
Daly, Timothy
1
Dantas, Danilo C.
1
Daspit, Joshua J.
1
Dogru, Tarik
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Evers, Uwana
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Farrington, Thomas
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Fay, Daniel L.
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Feng, Wenting
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Fu, Xiaoxiao
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Giraldi, Janaina de Moura Engracia
1
González-Mansilla, Óscar
1
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1
Gottlieb, Udo
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Tourism management : research, policies, practice
Journal of business research : JBR
456
The journal of brand management : an international journal
348
The journal of product & brand management
339
Journal of retailing and consumer services
263
European journal of marketing : EJM
100
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
92
Journal of marketing communications
86
International journal of hospitality management
85
SpringerLink / Bücher
82
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of promotion management : innovations in planning and applied research
64
Marketing letters : a journal of research in marketing
61
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
60
The IUP journal of brand management : IJBRM
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Journal of strategic marketing
58
Journal of the Academy of Marketing Science
57
Journal of promotion management : JPM
56
International marketing review
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of marketing
53
Journal of global marketing
51
Cogent business & management
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of retail & distribution management
40
International journal of contemporary hospitality management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
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ECONIS (ZBW)
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1
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
2
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
3
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
4
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
5
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
6
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
7
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
8
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
9
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
10
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
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