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~language:"deu"
~language:"eng"
~subject:"Marketing"
~subject:"Supplier relationship management"
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Marketing
Supplier relationship management
Kundenwert
2,492
Customer value
2,403
Beziehungsmarketing
1,435
Relationship marketing
1,434
Consumer behaviour
616
Konsumentenverhalten
616
Betriebliche Wertschöpfung
552
Value creation
552
Customer integration
298
Kundenintegration
298
Customer satisfaction
293
Kundenzufriedenheit
293
Service quality
262
Dienstleistungsqualität
260
Marketingmanagement
227
Theorie
226
Theory
226
Marketing management
224
Lieferantenmanagement
187
Deutschland
150
Germany
149
B-to-B-Marketing
141
Business-to-business marketing
141
Brand management
136
Markenführung
136
Kundenmanagement
135
USA
133
United States
132
Brand image
124
Markenimage
124
Service-Dominant Logic
124
Service-dominant logic
124
customer value
122
Value co-creation
107
Social Web
88
Social web
88
Einzelhandel
79
Marketingtheorie
78
Messung
78
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Keränen, Joona
6
Eggert, Andreas
5
Kleinaltenkamp, Michael
5
Anderson, James C.
4
Bauer, Hans H.
4
Homburg, Christian
4
Komulainen, Hanna
4
Malshe, Avinash
4
Mengen, Andreas
4
Ulaga, Wolfgang
4
Baumann, Jasmin
3
Corsaro, Daniela
3
Friend, Scott B.
3
Gligor, David M.
3
Jalkala, Anne
3
Kumar, V.
3
Le Meunier-FitzHugh, Kenneth
3
Pepels, Werner
3
Seeringer, Christian
3
Aarikka-Stenroos, Leena
2
Bayón, Tomás
2
Beutin, Nikolas
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Cova, Bernard
2
Gama, António Pimenta da
2
Gensler, Sonja
2
Gutsche, Jens
2
Hammerschmidt, Maik
2
Hanssens, Dominique M.
2
He, Jiaxun
2
Kaplan, Robert S.
2
Kuester, Sabine
2
Kumar, Nirmalya
2
Lissautzki, Marius
2
MacDonald, Emma K.
2
Menon, Ajay
2
Narus, James A.
2
Pfisterer, Lucas
2
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
W. Kohlhammer GmbH
1
Walter de Gruyter GmbH & Co. KG
1
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Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of business & industrial marketing
12
Journal of business research : JBR
9
Marketing theory
6
Journal of revenue and pricing management
5
SpringerLink / Bücher
5
Journal of business-to-business marketing
4
Journal of marketing management : MM
4
International journal of services and operations management
3
Journal of marketing
3
Journal of strategic marketing
3
Advanced controlling : für Manager und Controller
2
Business horizons
2
Controlling und Management
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of modelling in management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of service research : JSR
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Management decision : MD
2
Schriften zum europäischen Management
2
Supply chain management
2
The journal of business strategy
2
The service industries journal
2
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
2
Wissenschaftliche Schriften / Fachbereich Betriebswirtschaft, Hochschule Koblenz, University of Applied Sciences
2
Working paper / International University in Germany, School of Business Administration
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Addison-Wesley information technology series
1
Agricultural and Food Economics : AFE
1
Arbeitshefte Führungspsychologie
1
Beiträge zum Innovationsmarketing
1
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ECONIS (ZBW)
250
USB Cologne (EcoSocSci)
3
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1
The value of data for environmental sustainability as perceived by the customers of a tissue-paper supplier
Luoma, Päivi
;
Rauter, Romana
;
Penttinen, Esko
; …
- In:
Corporate social responsibility and environmental management
30
(
2023
)
6
,
pp. 3110-3123
Persistent link: https://www.econbiz.de/10014426736
Saved in:
2
Towards a holistic customer value approach in managing public health care services : a developers' view
Komulainen, Hanna
;
Nätti, Satu
;
Saraniemi, Saila
; …
- In:
International journal of public sector management
36
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10013545701
Saved in:
3
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
4
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
5
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
6
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
7
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
8
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
9
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
10
Value proposition in the buyer-seller relationship quality : a mixed method approach
Rejali, Sayyed Mohammad Javad
;
Sanayei, Ali
;
Shafiee, …
- In:
International journal of procurement management
18
(
2023
)
3
,
pp. 357-386
Persistent link: https://www.econbiz.de/10014432687
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