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~language:"eng"
~person:"Guha, Abhijit"
~person:"Patterson, Paul G."
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Search: person:"Wetzels, M."
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Guha, Abhijit
Patterson, Paul G.
Wetzels, Martin
55
Ruyter, Ko de
28
Grewal, Dhruv
12
Mahr, Dominik
7
Ludwig, Stephan
4
Odekerken-Schröder, Gaby
4
Aguirre, Elizabeth
3
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3
Jong, Ad de
3
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2
Brüggen, Elisabeth
2
Corswant, Fredrik von
2
Farace, Stefania
2
Hensen, Niek
2
Keeling, Debbie I.
2
Laer, Tom van
2
Lemmink, Jos
2
Oppen, Claudia van
2
Ordenes, Francisco Villarroel
2
Pauwels, Pieter
2
Schepers, Jeroen
2
Schweiger, Elisa
2
Vanpoucke, Evelyne
2
Wetzels, Ruud
2
Wynstra, Finn
2
Antioco, Michael
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Becker, Jan-Michael
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Birgelen, Marcel van
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Carlson, Jamie
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New challenges to international marketing
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ECONIS (ZBW)
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1
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
Saved in:
2
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Saved in:
3
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
4
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
Saved in:
5
The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter
;
Patterson, Paul G.
;
Ruyter, Ko de
; …
- In:
New challenges to international marketing
,
(pp. 11-36)
.
2009
Persistent link: https://www.econbiz.de/10003850168
Saved in:
6
The propensity to continue service internationalization : a model of planned behavior
Pauwels, Pieter
;
Patterson, Paul G.
;
Ruyter, Ko de
; …
-
2003
Persistent link: https://www.econbiz.de/10001794060
Saved in:
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