//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Television advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV-Nutzung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Fernsehnutzung
83
Television usage
83
Fernsehprogramm
21
Television programme
21
USA
14
United States
14
Media usage
13
Mediennutzung
13
Fernsehwerbung
11
Fernsehen
10
Advertising effects
9
Television
9
Venezuela
9
Werbewirkung
9
Estimation
8
Fernsehsender
8
Schätzung
8
Television industry
8
Media effect
7
Medienwirkung
7
Voting behaviour
7
Wahlverhalten
7
Australia
6
Australien
6
Experiment
6
Infection control
6
Infektionsschutz
6
Legal compliance
6
Normbefolgung
6
Welfare analysis
6
Wohlfahrtsanalyse
6
Broadcasting policy
5
Causality analysis
5
Consumer behaviour
5
Coronavirus
5
Freedom of expression
5
Kausalanalyse
5
Konsumentenverhalten
5
Meinungsfreiheit
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
Author
All
Bee, Colleen C.
1
Dennis, Donald Miller
1
Dix, Stephen Richard
1
Ewing, Michael
1
Fulgoni, Gian M.
1
Gray, David Michael
1
Ho, Jason
1
Kim, Jun B.
1
Klopfenstein, Bruce C.
1
Krider, Robert E.
1
Krugman, Dean
1
Lipsman, Andrew
1
Lis, Bettina
1
Madrigal, Robert
1
McNiven, Michael D.
1
Minor, Michael
1
Mora, José-Domingo
1
Oyedele, Adesegun
1
Phau, Ian
1
Post, Martin
1
Shi, Yang
1
Tinkham, Spencer F.
1
Zhao, Ying
1
more ...
less ...
Published in...
All
Journal of advertising research
6
Journal of advertising : official publication of the American Academy of Advertising
2
JMM : the international journal on media management
1
Journal of advertising
1
Journal of media business studies
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How much does ad sequence matter? : economic implications of consumer zapping and the zapping-induced externality in the television advertising market
Shi, Yang
;
Kim, Jun B.
;
Zhao, Ying
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10014233802
Saved in:
2
Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
Saved in:
3
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
4
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
5
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
6
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
7
What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina
;
Post, Martin
- In:
JMM : the international journal on media management
15
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
Saved in:
8
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
9
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
10
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->