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~person:"Ahlert, Dieter"
~person:"Han, Heesup"
~person:"Iglesias, Oriol"
~source:"econis"
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Search: subject_exact:"Brand management"
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Brand management
88
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Ahlert, Dieter
Han, Heesup
Iglesias, Oriol
Burmann, Christoph
121
Esch, Franz-Rudolf
112
Baumgarth, Carsten
80
Melewar, T. C.
72
Keller, Kevin Lane
56
Huber, Frank
48
Meffert, Heribert
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Balmer, John M. T.
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Bruhn, Manfred
42
De Chernatony, Leslie
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Bang, Nguyen
38
Loureiro, Sandra Maria Correia
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Phau, Ian
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Merrilees, Bill
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Wiedmann, Klaus-Peter
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Foroudi, Pantea
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Fournier, Susan
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Tomczak, Torsten
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Bauer, Hans H.
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Uggla, Henrik
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Schmidt, Holger J.
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Ind, Nicholas
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Sattler, Henrik
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Romaniuk, Jenni
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Gupta, Suraksha
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Guzman, Francisco
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Kernstock, Joachim
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Ko, Eunju
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MacInnis, Deborah J.
27
Christodoulides, George
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Schroeder, Jonathan E.
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
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IMADI.net-Projektbericht
10
Journal of travel and tourism marketing
6
The journal of brand management : an international journal
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of business ethics : JOBE
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of retail & distribution management
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Jahrbuch Handelsmanagement
1
Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing Intelligence & Planning
1
Marketing Intelligence & Planning: Volume 33, Issue 2
1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
5
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
7
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
8
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
9
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
10
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
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