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~person:"Aichhorn, Nathalie"
~person:"Luna, David"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Aichhorn, Nathalie
Luna, David
Xu, Zeshui
11
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6
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6
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5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International business review : the official journal of the European International Business Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of world business : JWB
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ECONIS (ZBW)
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"I just don’t feel comfortable speaking English" : foreign language anxiety as a catalyst for spoken-language barriers in MNCs
Aichhorn, Nathalie
;
Puck, Jonas
- In:
International business review : the official journal of …
26
(
2017
)
4
,
pp. 749-763
Persistent link: https://www.econbiz.de/10011734509
Saved in:
2
Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
3
Bridging the language gap in multinational companies : language strategies and the notion of company-speak
Aichhorn, Nathalie
;
Puck, Jonas
- In:
Journal of world business : JWB
52
(
2017
)
3
,
pp. 386-403
Persistent link: https://www.econbiz.de/10011702016
Saved in:
4
Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
Saved in:
5
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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