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~person:"Anand, Adarsh"
~person:"Reid, Mike"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Konsumentenverhalten
Innovation diffusion
11
Innovationsdiffusion
11
Theorie
7
Theory
7
Consumer behaviour
6
Innovation
6
New product development
6
Produktentwicklung
6
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innovation diffusion process
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Aufsatz in Zeitschrift
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Anand, Adarsh
Reid, Mike
Dwivedi, Yogesh Kumar
9
Williams, Michael D.
8
Heidenreich, Sven
7
Kapoor, Kawaljeet Kaur
6
Chao, Chih-Wei
4
Jeong, Miyoung
4
Lowe, Ben
4
Ratten, Vanessa
4
Van Den Bulte, Christophe
4
Aggrawal, Deepti
3
Baudier, Patricia
3
Bijmolt, Tammo H. A.
3
Chakraborty, Debarun
3
Gurtner, Sebastian
3
Hasan, Md. Rajibul
3
Helm, Roland
3
Iyengar, Radha
3
Johar, Gita Venkataramani
3
Jun, Duk Bin
3
Kaushik, Arun Kumar
3
Nejad, Mohammad G.
3
Pagani, Margherita
3
Rahman, Zillur
3
Shi, Xiaohui
3
Siddiqui, Aaliyah
3
Siddiqui, Mujahid
3
Stock-Homburg, Ruth
3
Vrontis, Demetris
3
Alarcón-del-Amo, María-del-Carmen
2
Amini, Mehdi
2
Antonetti, Paolo
2
Arora, Neelika
2
Arruda Filho, Emílio José Montero
2
Bansal, Gunjan
2
Bellis, Emanuel de
2
Brem, Alexander
2
Changchit, Chuleeporn
2
Chatterjee, Sheshadri
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
International journal of technology marketing : IJTMkt
1
Journal of strategic marketing
1
Operations management research : OMR ; advancing practice through theory
1
The journal of high technology management research
1
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ECONIS (ZBW)
6
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1
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
3
Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh
;
Bansal, Gunjan
;
Aggrawal, Deepti
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
Saved in:
4
Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei
;
Reid, Mike
;
Mavondo, Felix
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
Saved in:
5
Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei
;
Reid, Mike
;
Mavondo, Felix T.
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
Saved in:
6
Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
Ompal Singh
;
Anand, Adarsh
;
Kapur, P. K.
;
Aggrawal, Deepti
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
4
,
pp. 346-360
Persistent link: https://www.econbiz.de/10009670833
Saved in:
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