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~person:"Balaji, M. S."
~person:"Li, Hengyun"
~subject:"Online-Marketing"
~subject:"Viral marketing"
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Online-Marketing
Viral marketing
Consumer behaviour
10
Konsumentenverhalten
10
Online retailing
10
Online-Handel
10
Virales Marketing
10
Internet marketing
9
Customer satisfaction
4
Kundenzufriedenheit
4
Social Web
4
Social web
4
Gastronomie
3
Online review
3
Personalisierung
3
Personalization
3
Restaurant industry
3
Confidence
2
Emotion
2
Online reviews
2
Restaurant
2
Vertrauen
2
Advance booking
1
Altruism
1
Altruismus
1
Aspect-based sentiment analysis
1
Bewertung
1
Beziehungsmarketing
1
Book trade
1
Buchhandel
1
Business survival
1
Chatbot anthropomorphism
1
Consumer experience
1
Customer engagement
1
Customer integration
1
Customer-generated images
1
Dark triad
1
Disconfirmation
1
E-commerce
1
Einzelhandel
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Balaji, M. S.
Li, Hengyun
Law, Chun Hung Roberts
15
Kollmann, Tobias
11
Tan, Yong
9
Lambrecht, Anja
8
Kim, Jong Min
7
Akram, Umair
6
Duan, Wenjing
6
Dwivedi, Yogesh Kumar
6
Filieri, Raffaele
6
Holsing, Christian
6
Loginova, Oksana
6
Mayzlin, Dina
6
Olbrich, Rainer
6
Pavlou, Paul A.
6
Qiu, Liangfei
6
Raghunathan, Srinivasan
6
Viswanathan, Siva
6
Ye, Qiang
6
Barrio-García, Salvador del
5
Chen, Jianqing
5
Choi, Jeonghye
5
Chong, Alain Yee Loong
5
Duch-Brown, Néstor
5
Ghose, Anindya
5
Goldfarb, Avi
5
Guo, Xiaolong
5
Holland, Heinrich
5
Laroche, Michel
5
Law, Rob
5
Liang, Sai
5
Rita, Paulo
5
Schultz, Carsten D.
5
Usman, Osly
5
Wu, Luorong
5
Zhou, Wenqi
5
Ba, Sulin
4
Benbasat, Izak
4
Bilgihan, Anil
4
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International journal of hospitality management
3
Tourism management : research, policies, practice
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
10
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1
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
4
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
5
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
6
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
7
The effects of consumer experience and disconfirmation on the timing of online review : field evidence from the restaurant business
Li, Hengyun
;
Xie, Karen L.
;
Zhang, Zili
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012146212
Saved in:
8
Booking now or later : do online peer reviews matter?
Zhang, Zili
;
Liang, Sai
;
Li, Hengyun
;
Zhang, Ziqiong
- In:
International journal of hospitality management
77
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10011988490
Saved in:
9
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
10
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Saved in:
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