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~person:"Bang, Nguyen"
~person:"Roy, Sanjit"
~person:"Stevens, Vidar"
~person:"Strandberg, Carola"
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Search: subject_exact:"Place branding"
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Place marketing
11
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11
Brand management
8
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7
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7
Consumer behaviour
4
Konsumentenverhalten
4
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place branding
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customer-based place brand equity (CBPBE)
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Customer based place brand equity (CBPBE)
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Bang, Nguyen
Roy, Sanjit
Stevens, Vidar
Strandberg, Carola
Melewar, T. C.
6
Dinnie, Keith
5
Lucarelli, Andrea
5
Warnaby, Gary
5
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Hanna, Sonya
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Medway, Dominic
4
Rowley, Jennifer
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Gupta, Suraksha
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Hultman, Magnus
3
Reynolds, Laura
3
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2
Brown, Stephen
2
Bruwer, Johan
2
Campelo, Adriana
2
Cassinger, Cecilia
2
Charters, Steve
2
Dennis, Charles
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Doering, Heike
2
Gertner, Rosane K.
2
Giovanardi, Massimo
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Giraldi, Janaina de Moura Engracia
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Hamzaoui-Essoussi, Leila
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Heslop, Louise A.
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Journal of business research : JBR
2
The marketing review
2
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1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
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ECONIS (ZBW)
11
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
5
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
Saved in:
6
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
7
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
8
A concept in search of a stronger foundation : three ideal types of place brand architectures
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10012299815
Saved in:
9
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
10
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
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