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~person:"Bauer, Hans H."
~person:"Grewal, Dhruv"
~person:"Mattila, Anna S."
~person:"Rajagopal"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
292
Konsumentenverhalten
291
Beziehungsmarketing
57
Relationship marketing
57
Deutschland
49
Germany
48
Einzelhandel
40
Retail trade
40
Dienstleistungsqualität
36
Service quality
36
Customer satisfaction
32
Kundenzufriedenheit
32
Theorie
27
Theory
27
Brand management
25
Emotion
25
Markenführung
25
Mexico
24
Online retailing
24
Online-Handel
24
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22
Advertising effects
21
Brand image
21
Markenimage
21
Preismanagement
21
Pricing strategy
21
Werbewirkung
21
Beschwerdemanagement
18
Complaint management
18
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18
Internet marketing
18
Online-Marketing
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USA
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United States
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English
223
German
70
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Bauer, Hans H.
Grewal, Dhruv
Mattila, Anna S.
Rajagopal
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
100
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
81
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Rock, Bram de
48
Hollebeek, Linda D.
47
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
International journal of hospitality management
25
Journal of retailing
14
Journal of business research : JBR
12
Journal of the Academy of Marketing Science
9
International journal of business innovation and research
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing
7
Reihe: Management-Know-how / M : praxisnah und aktuell
7
The journal of services marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cornell hospitality quarterly : CQ
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of hospitality marketing & management
5
Journal of marketing research
5
Psychology & marketing
5
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
International journal of contemporary hospitality management
4
Journal of service management
4
MSI reports : working paper series
4
Marketing : ZFP ; journal of research and management
4
The Cornell hospitality quarterly
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of transnational management : the official journal of the International Management Development Association
2
Journal of travel and tourism marketing
2
Management Know-how
2
Marketing intelligence & planning
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ECONIS (ZBW)
291
RePEc
4
USB Cologne (EcoSocSci)
2
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
3
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
4
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
7
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
8
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
9
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
10
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
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