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~person:"Bauer, Hans H."
~person:"Jebarajakirthy, Charles"
~person:"Milne, George R."
~subject:"Internet"
~subject:"Marktsegmentierung"
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Internet
Marktsegmentierung
Consumer behaviour
129
Konsumentenverhalten
129
Deutschland
49
Germany
48
Theorie
21
Theory
21
Beziehungsmarketing
20
Relationship marketing
20
Online retailing
18
Online-Handel
18
E-commerce
16
Electronic Commerce
16
Brand management
13
Markenführung
13
Estimation
11
Internet marketing
11
Online-Marketing
11
Schätzung
11
Social Web
11
Social web
11
Brand image
10
Confidence
10
Data protection
10
Datenschutz
10
Markenimage
10
Market segmentation
10
Vertrauen
10
Advertising effects
9
Dienstleistungsqualität
9
Einzelhandel
9
Marketing management
9
Marketingmanagement
9
Retail trade
9
Service quality
9
Werbewirkung
9
Customer satisfaction
8
Kundenzufriedenheit
8
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German
13
English
12
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Bauer, Hans H.
Jebarajakirthy, Charles
Milne, George R.
Bruwer, Johan
7
Chawla, Deepak
7
Parsad, Chandan
7
Prashar, Sanjeev
7
Verhoef, Peter C.
7
Aguiar, Luis
6
Ahuja, Vandana
6
Dutton, William H.
6
Lambrecht, Anja
6
Martens, Bertin
6
Neslin, Scott A.
6
Vijay, T. Sai
6
Bourreau, Marc
5
Dolnicar, Sara
5
Dutta, Soumitra
5
George, Ajimon
5
Jin, Ginger Zhe
5
Law, Ginette
5
Molleman, Lucas
5
Morgan, John
5
Moschis, George P.
5
Neuner, Michael
5
Ono, Hiroshi
5
Rabinovich, Elliot
5
Regner, Tobias
5
Sands, Sean
5
Sauer, Nicola E.
5
Thaichon, Paramaporn
5
Verbeke, Wim
5
Wiedmann, Klaus-Peter
5
Zavodny, Madeline
5
Arnold, René
4
Brunsø, Karen
4
De los Santos, Babur
4
Einav, Liran
4
Ghose, Anindya
4
Hennig-Thurau, Thorsten
4
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Australasian marketing journal
1
Business horizons
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of business ethics : JBE
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Marketing : ZFP ; journal of research and management
1
Series: Management know-how / M
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
25
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1
Price? : quality? : or sustainability? : segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making
Ross, Spencer M.
;
Milne, George R.
- In:
Journal of business ethics : JBE
172
(
2021
)
2
,
pp. 361-378
Persistent link: https://www.econbiz.de/10012617807
Saved in:
2
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
3
Mindful consumption : three consumer segment views
Milne, George R.
;
Ordenes, Francisco Villarroel
; …
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10012253907
Saved in:
4
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
5
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Saved in:
6
Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.
;
Milne, George R.
;
Miller, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
Saved in:
7
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Sara
;
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011442362
Saved in:
8
Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.
;
Milne, George R.
;
Andonova, Yana G.
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
Saved in:
9
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
10
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles
;
Lobo, Antonio C.
;
Hewege, Chandana
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
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