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~person:"Bauer, Hans H."
~person:"Jebarajakirthy, Charles"
~subject:"Internet"
~subject:"Marktsegmentierung"
~subject:"Schätzung"
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Internet
Marktsegmentierung
Schätzung
Consumer behaviour
108
Konsumentenverhalten
108
Deutschland
49
Germany
48
Theorie
21
Theory
21
Beziehungsmarketing
18
Relationship marketing
18
Online retailing
16
Online-Handel
16
E-commerce
15
Electronic Commerce
15
Brand management
12
Markenführung
12
Estimation
11
Brand image
10
Markenimage
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Advertising effects
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Dienstleistungsqualität
9
Einzelhandel
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Retail trade
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Service quality
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German
23
English
8
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Bauer, Hans H.
Jebarajakirthy, Charles
Huber, Frank
19
Cherchye, Laurens
11
Rock, Bram de
11
Vermeulen, Frederic
11
Abaluck, Jason
10
Jin, Ginger Zhe
10
Seru, Amit
10
Sommer, Martin
10
Crawford, Ian
9
Dubé, Jean-Pierre
9
Regier, Stefanie
9
Bronnenberg, Bart J.
8
Chesnes, Matthew
8
Gruber, Jonathan
8
Hruschka, Harald
8
Inoue, Atsushi
8
Verhoef, Peter C.
8
Ameriks, John
7
Beznoska, Martin
7
Bruwer, Johan
7
Caplin, Andrew
7
Chawla, Deepak
7
Fuster, Andreas
7
Neslin, Scott A.
7
Parsad, Chandan
7
Prashar, Sanjeev
7
Sood, Neeraj
7
Stephens, Melvin
7
Stix, Helmut
7
Vollhardt, Kai
7
Aguiar, Luis
6
Ahuja, Vandana
6
Aw, Bee-yan
6
Bayón, Tomás
6
Blundell, Richard W.
6
Dewenter, Ralf
6
Dutton, William H.
6
Lacroix, Guy
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
12
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of strategic marketing
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Marketing : ZFP ; journal of research and management
1
Series: Management know-how / M
1
The international journal of bank marketing : IJBM
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
31
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
3
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Saved in:
4
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Sara
;
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011442362
Saved in:
5
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
6
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles
;
Lobo, Antonio C.
;
Hewege, Chandana
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
Saved in:
7
Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
Saved in:
8
Resistenz gegenüber Online-Werbung : Einflussfaktoren und Konsequenzen der Werberesistenz im Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Bryant, Melchior D.
; …
-
2008
Persistent link: https://www.econbiz.de/10003734851
Saved in:
9
Das Bedürfnis nach einzigartigen Produkten : zwei Studien zu Consumer's Need for Uniqueness und dem Bedürfnis der Verbraucher nach einzigartigen Produkten
Bauer, Hans H.
;
Huber, Frank
;
Hett, Michael
;
Neumann, …
-
2007
Persistent link: https://www.econbiz.de/10003469147
Saved in:
10
Verkaufstechniken für ein erfolgreiches Kundengespräch im Einzelhandel
Bauer, Hans H.
;
Huber, Frank
;
Martin, Isabel
-
2007
Persistent link: https://www.econbiz.de/10003427962
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