//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baum, Matthias"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Human resources marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
HR marketing
13
Personalmarketing
13
Personalbeschaffung
7
Recruitment
7
Deutschland
5
Germany
5
Arbeitsuche
4
Job search
4
Signalling
4
Advertising
3
Advertising effects
3
Corporate reputation
3
Firmenimage
3
Personalauswahl
3
Personnel selection
3
Werbewirkung
3
Werbung
3
Award
2
Brand image
2
Brand management
2
Consumer attitudes
2
Higher education institution
2
Hochschule
2
Markenführung
2
Markenimage
2
Organizational attractiveness
2
Preisverleihung
2
Structural equation model
2
Strukturgleichungsmodell
2
Verbrauchereinstellung
2
applicant attraction
2
recruitment
2
recruitment advertisements
2
structural equation modeling
2
Brand portfolio
1
China
1
Comparison
1
Conjoint analysis
1
Conjoint-Analyse
1
Country-of-origin
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
3
Book section
3
Language
All
English
8
German
5
Author
All
Baum, Matthias
Walter, Benjamin von
11
Kabst, Rüdiger
9
Trost, Armin
9
Beck, Christoph
8
Bröckermann, Reiner
8
Burmann, Christoph
8
Hesse, Gero
8
Kremmel, Dietmar
8
Kirchgeorg, Manfred
7
Mosley, Richard
7
Pepels, Werner
7
Van Hoye, Greet
7
Dineen, Brian R.
6
Esch, Franz-Rudolf
6
Jäger, Wolfgang
6
Sharma, Ravindra
6
Stumpf, Marcus
6
Weinrich, Kai
6
Yu, Kang Yang Trevor
6
Agarwal, Shivani
5
Buckmann, Jörg
5
Edwards, Martin R.
5
Grace, Debra
5
Kanning, Uwe Peter
5
Lippold, Dirk
5
Martin, Graeme
5
Näppä, Anna
5
Rana, Geeta
5
Saini, Gordhan K.
5
Strödter, Kristina
5
Tanwar, Karnica
5
Welpe, Isabell M.
5
Allen, David G.
4
App, Stefanie
4
Busold, Matthias
4
Büttgen, Marion
4
Grothe, Martin
4
Huber, Frank
4
Immerschitt, Wolfgang
4
more ...
less ...
Published in...
All
Human resource management
2
Journal of business research : JBR
2
The international journal of human resource management
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Handbuch strategisches Personalmanagement
1
Journal of business economics : JBE
1
Journal of world business : JWB
1
Understanding processes in recruitment - a closer look at perceptions and pre-hire outcomes
1
Zeitschrift für Personalforschung : (ZfP)
1
Zeitschrift für Personalforschung : ZfP
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When do employer awards pay off and when do they not? : the impact of award familiarity on applicant's job pursuit intentions and the moderating role of corporate brand awareness
Überschaer, Anja
;
Baum, Matthias
- In:
Understanding processes in recruitment - a closer look …
,
(pp. 65-94)
.
2018
Persistent link: https://www.econbiz.de/10011926593
Saved in:
2
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
3
When do employer awards pay off and when do they not? : the impact of award familiarity on applicants’ job pursuit intentions and the moderating role of corporate brand awareness
Baum, Matthias
;
Überschaer, Anja
- In:
The international journal of human resource management
29
(
2018
)
21
,
pp. 3093-3117
Persistent link: https://www.econbiz.de/10012033062
Saved in:
4
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
5
Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin
Baum, Matthias
;
Sterzing, Anke
;
Alaca, Neslim
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4140-4149
Persistent link: https://www.econbiz.de/10011553940
Saved in:
6
Wie kleine und mittelgroße Unternehmen (KMU) im "War for Talents" bestehen können
Honal, Andrea
;
Baum, Matthias
- In:
Aktuelle Marketing- und Management-Trends : das Beste …
,
(pp. 511-532)
.
2014
Persistent link: https://www.econbiz.de/10010423092
Saved in:
7
The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction
Baum, Matthias
;
Kabst, Rüdiger
- In:
Human resource management
53
(
2014
)
3
,
pp. 353-378
Persistent link: https://www.econbiz.de/10010378688
Saved in:
8
Positionierung einer internationalen Arbeitgebermarke am Beispiel der Robert Bosch GmbH
Schrödl, Karl-Heinz
;
Baumgartner, Anja
;
Baum, Matthias
- In:
Handbuch strategisches Personalmanagement
,
(pp. 91-106)
.
2013
Persistent link: https://www.econbiz.de/10009746603
Saved in:
9
How to attract applicants in the Atlantic versus the Asia-Pacific region? : a cross-national analysis on China, India, Germany, and Hungary
Baum, Matthias
;
Kabst, Rüdiger
- In:
Journal of world business : JWB
48
(
2013
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10009724661
Saved in:
10
Conjoint implications on job preferences : the moderating role of involvement
Baum, Matthias
;
Kabst, Rüdiger
- In:
The international journal of human resource management
24
(
2013
)
7
,
pp. 1393-1417
Persistent link: https://www.econbiz.de/10009735030
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->