//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellman, Steven"
~person:"Eisend, Martin"
~person:"Franses, Philip Hans"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Advertising effects
60
Werbewirkung
60
Werbung
27
Consumer behaviour
21
Konsumentenverhalten
21
Fernsehwerbung
11
Television advertising
11
Meta-Analyse
10
Meta-analysis
10
Internet marketing
9
Online-Marketing
9
Humor
6
Perception
6
Wahrnehmung
6
Brand management
5
Experiment
5
Markenführung
5
Gender
4
Geschlecht
4
advertising
4
Bayes-Statistik
3
Bayesian inference
3
Brand
3
Brand image
3
Category Management
3
Category management
3
Hörfunkwerbung
3
Markenartikel
3
Markenimage
3
Monte Carlo simulation
3
Monte-Carlo-Simulation
3
Radio advertising
3
Theorie
3
Theory
3
humor
3
Advertising media
2
Advertising response
2
Aggregation
2
Biometrics
2
more ...
less ...
Online availability
All
Undetermined
17
Free
4
Type of publication
All
Article
26
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
28
Author
All
Bellman, Steven
Eisend, Martin
Franses, Philip Hans
Pelsmacker, Patrick de
19
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Chan, Kara
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Rozendaal, Esther
10
Sayedi, Amin
10
Wilson, Rick T.
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Reijmersdal, Eva A. van
9
Weinberger, Marc G.
9
Wu, Linwan
9
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Campbell, Colin L.
7
Chang, Chingching
7
more ...
less ...
Institution
All
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Journal of advertising research
2
Journal of business research : JBR
2
Breaking new ground in theory and practice
1
European journal of marketing
1
International journal of forecasting
1
Journal of consumer marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of public policy & marketing
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
4
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
5
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
8
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
9
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
10
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->