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~person:"Bellman, Steven"
~person:"Liberali, Guilherme"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Consumer behaviour
21
Konsumentenverhalten
21
Online-Marketing
13
Advertising effects
9
Werbewirkung
9
Advertising
6
Brand management
6
Markenführung
6
Website
6
Werbung
6
Fernsehwerbung
5
Großbritannien
5
Television advertising
5
United Kingdom
5
Agent-based modeling
4
Agentenbasierte Modellierung
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Experiment
4
Media usage
3
Mediennutzung
3
Telecommunications industry
3
Telekommunikationssektor
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2
Brand image
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Computerspiel
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Dynamic programming
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Dynamische Optimierung
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E-commerce
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Electronic Commerce
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Eye-tracking
2
Markenartikel
2
Markenimage
2
Perception
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Video advertising
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Video game
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Wahrnehmung
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dynamic programming
2
website morphing
2
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13
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Bellman, Steven
Liberali, Guilherme
Filieri, Raffaele
12
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Pauwels, Koen
9
Ghose, Anindya
8
Okumus, Fevzi
8
Sreejesh, S.
8
Urban, Glen L.
8
Wu, Luorong
8
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Hollebeek, Linda D.
7
Kannan, P. K.
7
Loureiro, Sandra Maria Correia
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Flavián Blanco, Carlos
6
Jerath, Kinshuk
6
Kumar, Vikas
6
Labrecque, Lauren I.
6
Liébana-Cabanillas, Francisco
6
Nusair, Khaldoon
6
Quach, Sara
6
Reijmersdal, Eva A. van
6
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6
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing communications
3
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
13
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
3
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
4
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
7
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
8
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
9
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
10
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
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