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~person:"Bijmolt, Tammo H. A."
~person:"Foscht, Thomas"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Internet marketing
Relationship marketing
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61
Konsumentenverhalten
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24
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14
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Bijmolt, Tammo H. A.
Foscht, Thomas
Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
33
Verhoef, Peter C.
29
Kumar, V.
25
Loureiro, Sandra Maria Correia
25
Huber, Frank
24
Usman, Osly
24
Bang, Nguyen
20
Dwivedi, Yogesh Kumar
20
Grewal, Dhruv
20
Klaus, Philipp
20
Prentice, Catherine
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Sreejesh, S.
19
Balaji, M. S.
18
Gil Saura, Irene
18
Ko, Eunju
18
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Khan, Imran
16
Malthouse, Edward C.
16
Wangenheim, Florian von
16
Bauer, Hans H.
15
Filieri, Raffaele
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wu, Luorong
15
Bilgihan, Anil
14
Das, Gopal
14
Ghose, Anindya
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
29
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
When offline stores reduce online returns
Hirche, Christian F.
;
Bijmolt, Tammo H. A.
;
Gijsenberg, …
-
2021
Persistent link: https://www.econbiz.de/10012522241
Saved in:
3
Why do customers want to learn? : antecedents and outcomes of customer learning
Sun, Xiaochi
;
Eisingerich, Andreas Benedikt
;
Foscht, Thomas
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 677-703
Persistent link: https://www.econbiz.de/10013173444
Saved in:
4
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
5
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
6
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
7
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
8
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
9
Does educating customers create positive word of mouth?
Sun, Xiaochi
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
Saved in:
10
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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