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~person:"Bijmolt, Tammo H. A."
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Einzelhandel
Internet marketing
Relationship marketing
Consumer behaviour
37
Konsumentenverhalten
37
Beziehungsmarketing
10
Meta-Analyse
9
Meta-analysis
9
Kundenbindungsprogramm
7
Loyalty program
7
Advertising effects
6
Retail trade
6
Werbewirkung
6
Online retailing
5
Online-Handel
5
Online-Marketing
5
Advertising
4
E-commerce
4
Electronic Commerce
4
Netherlands
4
Niederlande
4
Werbung
4
Direct marketing
3
Direktmarketing
3
Food retailing
3
Innovation adoption
3
Innovation diffusion
3
Innovationsakzeptanz
3
Innovationsdiffusion
3
Lebensmitteleinzelhandel
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Retailing
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Verkaufsförderung
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meta-analysis
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Agent-based modeling
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Agentenbasierte Modellierung
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English
18
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Bijmolt, Tammo H. A.
Han, Heesup
41
Grewal, Dhruv
35
Verhoef, Peter C.
35
Mattila, Anna S.
34
Hollebeek, Linda D.
33
Loureiro, Sandra Maria Correia
33
Swoboda, Bernhard
29
Huber, Frank
25
Kumar, V.
25
Schramm-Klein, Hanna
25
Usman, Osly
25
Gázquez-Abad, Juan Carlos
24
Klaus, Philipp
23
Martínez-López, Francisco J.
23
Pantano, Eleonora
23
Balaji, M. S.
22
Bang, Nguyen
22
Das, Gopal
22
Dwivedi, Yogesh Kumar
22
Gil Saura, Irene
21
Ko, Eunju
20
Quach, Sara
20
Gijsbrechts, Els
19
Khare, Arpita
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Sreejesh, S.
19
Malthouse, Edward C.
18
Wong, IpKin Anthony
18
Bauer, Hans H.
17
Foscht, Thomas
17
Khan, Imran
17
Sands, Sean
17
Zielke, Stephan
17
Ahn, Jiseon
16
Chintagunta, Pradeep K.
16
Evanschitzky, Heiner
16
Ghose, Anindya
16
Herrmann, Andreas
16
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
SOM research reports
2
Customer engagement marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
18
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1
When offline stores reduce online returns
Hirche, Christian F.
;
Bijmolt, Tammo H. A.
;
Gijsenberg, …
-
2021
Persistent link: https://www.econbiz.de/10012522241
Saved in:
2
Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522247
Saved in:
3
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
4
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
5
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
6
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
7
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
8
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
9
You don't fool me! : consumer perceptions of digital native advertising and banner advertising
Harms, Bianca
;
Bijmolt, Tammo H. A.
;
Hoekstra, Janita …
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012177004
Saved in:
10
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
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