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~person:"Boya, Ünal Ö."
~person:"Celhay, Franck"
~person:"Clement, Jesper"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
8
Konsumentenverhalten
8
Packaging
6
Verpackung
6
Food packaging
5
Lebensmittelverpackung
4
Product design
3
Produktgestaltung
3
Brand image
2
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2
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Boya, Ünal Ö.
Celhay, Franck
Clement, Jesper
Chandon, Pierre
8
Kauppinen-Räisänen, Hannele
5
Trott, Paul
5
Wansink, Brian
5
Groth, Markus
4
Khan, Huda
4
Simms, Chris
4
Barber, Nelson
3
Cansier, Dieter
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Deng, Xiaoyan
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3
Durif, Fabien
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Garber, Lawrence L.
3
Grefermann, Klaus
3
Gröppel-Klein, Andrea
3
Hellström, Daniel
3
Hyatt, Eva M.
3
Lee, Richard
3
Lockshin, Larry
3
Martos-Partal, Mercedes
3
Ordabayeva, Nailya
3
Orth, Ulrich R.
3
Petit, Olivia
3
Prado-Prado, J. Carlos
3
Rompay, Thomas J. L. van
3
Schnurr, Benedikt
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Spence, Charles
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Söderlund, Magnus
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Visser, Martine
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Zhang, Dan
3
Aghdaie, Fathollah Amiri
2
Bakshi, Madhupa
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Barney, Jay B.
2
Beer, Hanli de
2
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Journal of retailing and consumer services
2
European journal of marketing : EJM
1
International journal of management practice : IJMP
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research : IJWBR
1
Journal of food products marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
10
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1
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
2
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
3
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
4
The perceived size of packages of complex vs. simple shape depends upon the number of packages presented
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
International journal of management practice : IJMP
7
(
2014
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010402798
Saved in:
5
Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Clement, Jesper
;
Kristensen, Tore
;
Grønhaug, Kjell
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 234-239
Persistent link: https://www.econbiz.de/10009734248
Saved in:
6
Food labels : an exploratory study into label information and what consumers see and understand
Sørensen, Henrik Selsøe
;
Clement, Jesper
;
Gabrielsen, Gorm
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10009509878
Saved in:
7
Wine labelling : is it time to break with tradition? ; a study of the moderating role of perceived risk
Celhay, Franck
;
Passebois-Ducros, Juliette
- In:
International journal of wine business research : IJWBR
23
(
2011
)
4
,
pp. 318-337
Persistent link: https://www.econbiz.de/10009407368
Saved in:
8
The effect of package shape on apparent volume : an exploratory study with implications for package design
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10003867492
Saved in:
9
Does visual package clutter obscure the communicability of food package shape?
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 21-32
Persistent link: https://www.econbiz.de/10003775490
Saved in:
10
Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of
packaging
design
Clement, Jesper
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
Saved in:
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