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~person:"Bruhn, Manfred"
~person:"Ekinci, Yuksel"
~type:"article"
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Search: subject_exact:"Brand personality"
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Brand image
29
Markenimage
29
Brand management
28
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19
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Bruhn, Manfred
Ekinci, Yuksel
Loureiro, Sandra Maria Correia
30
Esch, Franz-Rudolf
29
Diamantopoulos, Adamantios
28
Melewar, T. C.
28
Phau, Ian
28
Keller, Kevin Lane
27
Bang, Nguyen
24
Gierl, Heribert
23
Han, Heesup
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Guzman, Francisco
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Burmann, Christoph
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Sattler, Henrik
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Foroudi, Pantea
20
Japutra, Arnold
20
Fetscherin, Marc
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
17
Veloutsou, Cleopatra
17
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
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Völckner, Franziska
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Christodoulides, George
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Gil Saura, Irene
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Gupta, Suraksha
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Paul, Justin
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Pelsmacker, Patrick de
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Sreejesh, S.
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Wong, IpKin Anthony
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De Chernatony, Leslie
14
Kumar, Vikas
14
Valette-Florence, Pierre
14
Wiedmann, Klaus-Peter
14
Grohmann, Bianca
13
Ko, Eunju
13
Merrilees, Bill
13
Park, C. Whan
13
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Journal of business research : JBR
4
Journal of retailing and consumer services
2
Psychology & marketing
2
The journal of brand management : an international journal
2
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1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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1
Industrial marketing management : the international journal for industrial and high-tech firms
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Medien im Marketing : Optionen der Unternehmenskommunikation
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The marketing review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
29
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
9
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
10
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
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