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~person:"Byon, Kevin K."
~person:"Shuv-Ami, Avichai"
~subject:"Brand management"
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Brand management
Sportmarketing
20
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20
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Professional sports
15
Profisport
15
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10
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purchase intention
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Brand equity
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Customer satisfaction
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Fans
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Persönlichkeitspsychologie
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Team
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Branding
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Byon, Kevin K.
Shuv-Ami, Avichai
Kunkel, Thilo
12
Biscaia, Rui
9
Heere, Bob
9
Chanavat, Nicolas
7
Ballouli, Khalid
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Burmann, Christoph
5
Chadwick, Simon
5
Richelieu, André
5
Su, Yiran
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
Vrontis, Demetris
4
Wear, Henry
4
Arai, Akiko
3
Greenwell, T. Christopher
3
Leng, Ho Keat
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O'Reilly, Norm
3
Parganas, Petros
3
Pons, Frank
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Reisinger, Heribert
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Ross, Stephen
3
Schade, Michael
3
Schilhaneck, Michael
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Simmons, Jason M.
3
Séguin, Benoit
3
Thrassou, Alkis
3
Woisetschläger, David
3
Yoshida, Masayuki
3
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Innovation: organization & management : IOM
1
International journal of organizational analysis
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
The marketing review
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1
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
3
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
Brand equity for football club organizations
Shuv-Ami, Avichai
- In:
International journal of organizational analysis
24
(
2016
)
4
,
pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
Saved in:
6
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
7
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
8
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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