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~person:"Coletti, Paolo"
~person:"Herrmann, Andreas"
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Search: subject:"Mass customization"
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Mass Customization
15
Mass customization
14
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
4
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4
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3
Europa
3
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mass customization
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Coletti, Paolo
Herrmann, Andreas
Piller, Frank T.
34
Blecker, Thorsten
17
Piller, Frank Thomas
13
Franke, Nikolaus
11
Reichwald, Ralf
11
Zhang, Min
10
Aichner, Thomas
9
Salvador, Fabrizio
9
Zhao, Xiande
9
Abdelkafi, Nizar
8
Loginova, Oksana
8
Schoder, Detlef
8
Forza, Cipriano
7
Schreier, Martin
7
Walcher, Dominik
7
Choi, Tsan-Ming
6
Schentler, Peter
6
Trentin, Alessio
6
Bellis, Emanuel de
5
Hvam, Lars
5
Qi, Yinan
5
Schroeder, Roger G.
5
Seidenschwarz, Werner
5
Shamsuzzoha, A. H. M.
5
Wong, Hartanto
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Zeng, Mingzhe
5
Alptekinoglu, Aydin
4
Bertram, Matthias
4
Corbett, Charles J.
4
Dietrich, Andreas J.
4
Fang, Edward Aihua
4
Fogliatto, Flavio S.
4
Friedrich, Gerhard
4
Guo, Hangfei
4
Heitmann, Mark
4
Helo, Petri T.
4
Hildebrand, Christian
4
Korflesch, Harald F. O. von
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SpringerBriefs in Business
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
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1
Journal of retailing
1
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1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
15
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1
Online shopping preferences in
mass
customization
: a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
Saved in:
2
Personalizing the customization experience : a matching theory of
mass
customization
interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
3
Customers' online shopping preferences in
mass
customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
Saved in:
4
The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de
;
Sprott, David E.
;
Herrmann, Andreas
; …
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
Saved in:
5
How product recalls and social feedback affect consumers' purchase decisions : empirical evidence from the automobile industry
Beck, Lucas
-
2015
Bei der Kaufentscheidung eines neuen Produkts verlassen sich Konsumenten auf verschiedene Informationen, die ihnen helfen, das für sie ideale Produkt auszuwählen. Dies gilt insbesondere für die Automobilindustrie, da sich Fahrzeuge durch hohes Involvement, einen hohen Preis und einen...
Persistent link: https://www.econbiz.de/10011603131
Saved in:
6
Cross-national differences in uncertainty avoidance predict the effectiveness of
mass
customization
across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
7
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
8
Entscheidungsverhalten von Kunden in
Mass
Customization
-Systemen
Stefanides, Julia K.
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
Kundenmanagement
,
(pp. 7-30)
.
2011
Persistent link: https://www.econbiz.de/10009008213
Saved in:
9
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
10
Mass
customization
: an exploration of European characteristics
Coletti, Paolo
;
Aichner, Thomas
-
2011
Persistent link: https://www.econbiz.de/10008990183
Saved in:
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