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~person:"Dawes, John"
~person:"Rahman, Zillur"
~subject:"Consumer behaviour"
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Search: subject:"Management"
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Consumer behaviour
Konsumentenverhalten
48
Brand management
40
Markenführung
40
Quality management
37
Qualitätsmanagement
37
Beziehungsmarketing
33
Relationship marketing
33
Brand
31
Markenartikel
30
Brand image
25
Markenimage
25
Dienstleistungssektor
21
India
21
Indien
21
Service industry
21
Bibliometrics
17
Bibliometrie
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Dienstleistungsqualität
16
Service quality
16
Brand loyalty
15
Markentreue
12
Customer satisfaction
11
Kundenzufriedenheit
11
Customer integration
10
Firm performance
10
Kundenintegration
10
Nachhaltige Entwicklung
10
Sustainable development
10
Unternehmenserfolg
10
Nachhaltigkeit
9
Sustainability
9
Erfolgsfaktor
8
Internet marketing
8
Marketing management
8
Marketingmanagement
8
Online-Marketing
8
Success factor
8
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Online availability
All
Undetermined
29
Free
10
Type of publication
All
Article
38
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
1
Book section
1
Language
All
English
48
Author
All
Dawes, John
Rahman, Zillur
Han, Heesup
64
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Hollebeek, Linda D.
35
Huber, Frank
35
Bang, Nguyen
34
Bauer, Hans H.
33
Kumar, V.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Septianto, Felix
27
Gierl, Heribert
26
Walsh, Gianfranco
25
Prentice, Catherine
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Vrontis, Demetris
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
MacInnis, Deborah J.
21
Wong, IpKin Anthony
21
Guzman, Francisco
20
Jang, Soocheong
20
Keller, Kevin Lane
20
Khan, Imran
20
Miao, Li
20
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Published in...
All
Journal of retailing and consumer services
6
Journal of business research : JBR
4
Australasian marketing journal
3
Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of research on customer engagement
1
International journal of business excellence
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of market research
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Management decision : MD
1
Management research review
1
Marketing Research (USA) summer 2009
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Service business
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
48
Showing
1
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10
of
48
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date (oldest first)
1
Three Discussion Points on the Route to Brand Growth : Acquiring More Buyers vs. Higher Loyalty, Brand Positioning, and Building Brand Equity
Dawes, John
-
2017
This paper examines three important issues in brand
management
– the route to brand growth, the idea that brands should …
Persistent link: https://www.econbiz.de/10012947029
Saved in:
2
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
3
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
4
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
5
Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi
;
Rahman, Zillur
- In:
International journal of business excellence
15
(
2018
)
2
,
pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
Saved in:
6
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
7
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
8
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
9
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
10
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
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