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~person:"Dens, Nathalie"
~person:"Franses, Philip Hans"
~person:"Varan, Duane"
~subject:"Werbewirkung"
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Search: subject:"Advertising"
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Werbewirkung
Advertising effects
60
Consumer behaviour
37
Konsumentenverhalten
37
Advertising
30
Werbung
28
Brand management
22
Markenführung
22
Fernsehwerbung
21
Television advertising
21
Internet marketing
17
Online-Marketing
17
Direct marketing
13
Direktmarketing
13
Brand image
12
Markenimage
12
Product Placement
12
Product placement
12
Belgien
10
Belgium
10
Experiment
10
Fundraising
10
Brand
8
Markenartikel
8
Charitable organization
7
Gemeinnützige Organisation
7
Brand extension
6
Persuasion knowledge
6
Theorie
6
Theory
6
advertising
6
Behaviour
5
Brand placement
5
Markentransfer
5
Media usage
5
Mediennutzung
5
Netherlands
5
Niederlande
5
Social Web
5
Social web
5
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Undetermined
28
Free
10
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Article
50
Book / Working Paper
10
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Article in journal
46
Aufsatz in Zeitschrift
46
Arbeitspapier
7
Working Paper
7
Graue Literatur
6
Non-commercial literature
6
Aufsatz im Buch
4
Book section
4
Conference paper
2
Konferenzbeitrag
2
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Language
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English
60
Author
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Dens, Nathalie
Franses, Philip Hans
Varan, Duane
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
20
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Rosengren, Sara
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Poels, Karolien
14
Bergkvist, Lars
13
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Institution
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Erasmus Research Institute of Management
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Journal of marketing communications
7
Journal of business research : JBR
5
ERIM report series research in management
4
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of electronic commerce research : JECR
2
Marketing letters : a journal of research in marketing
2
Brand management in emerging markets : theories and practice
1
ERIM Report Series Reference
1
Econometric Institute research papers
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing
1
International business, not as usual
1
International journal of advertising : the review of marketing communications
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of nonprofit & public sector marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
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ECONIS (ZBW)
60
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
4
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
5
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
6
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
7
Viewing time as a cross-media metric : comparing viewing time for video
advertising
on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
8
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
9
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
10
The effects of social TV on television
advertising
effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
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