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~person:"Eisend, Martin"
~person:"Franses, Philip Hans"
~person:"Varan, Duane"
~subject:"Werbewirkung"
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Werbewirkung
Advertising
61
Werbung
59
Advertising effects
57
Consumer behaviour
35
Konsumentenverhalten
35
Fernsehwerbung
17
Television advertising
17
Meta-analysis
15
Meta-Analyse
14
Direct marketing
13
Direktmarketing
13
Internet marketing
13
Online-Marketing
13
Experiment
10
Fundraising
9
Humor
9
Gender
8
Geschlecht
8
Advertising media
7
Market research
7
Marktforschung
7
Theorie
7
Theory
7
Werbeträger
7
Charitable organization
6
Gemeinnützige Organisation
6
advertising
6
Behaviour
5
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
Marketingmanagement
5
Perception
5
Psychology of advertising
5
Verhalten
5
Wahrnehmung
5
Werbepsychologie
5
Advertising planning
4
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Undetermined
21
Free
13
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Article
45
Book / Working Paper
12
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Article in journal
45
Aufsatz in Zeitschrift
45
Arbeitspapier
7
Working Paper
7
Graue Literatur
6
Non-commercial literature
6
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
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Konferenzschrift
2
Sammelwerk
2
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English
57
Author
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Eisend, Martin
Franses, Philip Hans
Varan, Duane
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
20
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Rosengren, Sara
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Poels, Karolien
14
Bergkvist, Lars
13
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Institution
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Erasmus Research Institute of Management
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
ERIM report series research in management
4
International journal of advertising : the review of marketing communications
3
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
ERIM Report Series Reference
1
Econometric Institute research papers
1
European journal of marketing
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
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ECONIS (ZBW)
57
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57
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
4
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
5
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
6
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
7
Viewing time as a cross-media metric : comparing viewing time for video
advertising
on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
8
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
9
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
10
Lethal versus reproductive disease appeals in preventive health
advertising
: the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
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