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~person:"Ekinci, Yuksel"
~subject:"Brand"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
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Brand image
7
Brand management
7
Markenführung
7
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brand equity
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Business ethics
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Corporate Social Responsibility
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Ekinci, Yuksel
Fetscherin, Marc
13
Fournier, Susan
10
Loureiro, Sandra Maria Correia
10
Huber, Frank
9
Guzman, Francisco
8
Japutra, Arnold
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Han, Heesup
6
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6
Khamitov, Mansur
6
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6
Kumar, Vikas
6
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6
Back, Ki-Joon
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Johnson, Lester W.
5
Leckie, Civilai
5
Rahman, Zillur
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
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Bruhn, Manfred
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Chrysochou, Polymeros
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De Chernatony, Leslie
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Eichen, Falko
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Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
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Huang, Chao-Chin
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Hwang, Jinsoo
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International journal of market research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Psychology & marketing
1
The marketing review
1
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ECONIS (ZBW)
5
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
4
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
5
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
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